Marketing Specialist salary in Grand Rapids-Wyoming, MI

Pay in Grand Rapids-Wyoming against Michigan and the US

The middle half of marketing specialists in Grand Rapids-Wyoming earns $49,920–$84,760. Pay is tightly grouped: the top tenth starts at $108,750, only 2.7 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($71,970) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $34,840 wide, against $47,830 across Michigan and $49,960 nationally: employers in Grand Rapids-Wyoming pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $14,960 a year; from the median to the 75th it is $19,880, or about $25,652 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Grand Rapids-Wyoming, and the Michigan statewide median of $66,780 falls there too.

What a hire really costs in Grand Rapids-Wyoming

At the $64,880 median, a local hire costs about $83,716 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $18,836 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Grand Rapids-Wyoming

Of the 17 roles we track in Grand Rapids-Wyoming, this one ranks #6 by median pay, between executive assistants ($65,090) and office managers ($64,840). Project Coordinator is the highest at $95,020.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Grand Rapids-Wyoming (-17.6%); e-commerce order specialists come first (+1.8%). The typical role here is at -5.2%, so, measured against the US, marketing specialists cost less in Grand Rapids-Wyoming than the area's general pay level would suggest. Marketing specialists hold 5.8% of the jobs in these 17 roles in Grand Rapids-Wyoming, 6.0% across Michigan and 5.7% nationally. That is close to the national mix.

Other areas in Michigan

Across the 19 areas of Michigan with data for this job, the median runs from $53,100 in the Northern Michigan nonmetro area to $77,100 in Detroit-Warren, a gap of $24,000 a year. The one area in Michigan with more marketing specialists, Detroit-Warren, MI ($77,100), also pays more.

Grand Rapids-Wyoming against other US metro areas

By number of jobs, Grand Rapids-Wyoming is #48 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Michigan, Yakima and Goldsboro pay just above Grand Rapids-Wyoming and Valdosta and Lancaster just below. All four are within $90 a year of the median in Grand Rapids-Wyoming. Of the three markets with about as many marketing specialists, two pay more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.