Marketing Specialist salary in Oklahoma City, OK
Oklahoma City is the most expensive place in Oklahoma to hire a marketing specialist. The median is $63,160 a year1, 2.0% above the Oklahoma statewide median of $61,940 and 19.8% below the US median of $78,760. Among US areas it comes in at #247 of 516. With about 3,130 marketing specialists, 47% of the Oklahoma total, no area in Oklahoma employs more.
BLS occupation 13-1161, area Oklahoma City, OK. Data from the May 2025 release, checked 2026-10-15.
Pay in Oklahoma City against Oklahoma and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Oklahoma City, OK | $33,330 | $63,160 | $117,990 | |
| Oklahoma | $33,890 | $61,940 | $114,010 | |
| United States | $43,390 | $78,760 | $155,480 |
Marketing specialists at the 90th percentile earn $117,990, 3.5 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Oklahoma City earns $45,960–$83,660. The mean ($71,010) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $37,700 wide, between the figure for Oklahoma ($37,380) and the US figure ($49,960).
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $33,330 | $2,778 | $16.02 | $43,006 |
| 25th percentile | $45,960 | $3,830 | $22.10 | $59,303 |
| Median | $63,160 | $5,263 | $30.37 | $81,497 |
| 75th percentile | $83,660 | $6,972 | $40.22 | $107,948 |
| 90th percentile | $117,990 | $9,832 | $56.73 | $152,245 |
An offer at the 75th percentile instead of the median adds $20,500 a year in pay and about $26,452 in employer cost. Going down to the 25th percentile saves $17,200 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Oklahoma City, and the Oklahoma statewide median of $61,940 falls between the 25th percentile and the median.
What a hire really costs in Oklahoma City
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $18,337 to the $63,160 median and brings it to $81,497 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Oklahoma City
Of the 17 roles we track in Oklahoma City, this one ranks #5 by median pay, between recruiters ($63,170) and executive assistants ($61,480). Project Coordinator is the highest at $85,400.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Office Manager | +0.2% | 8,370 | |
| Recruiter | +0.0% | 3,900 | |
| Marketing Specialist | this role | 3,130 | |
| Executive Assistant | -2.7% | 1,280 | |
| Paralegal | -8.9% | 1,650 |
Measured against the US median, marketing specialists rank #16 of the 17 roles we track in Oklahoma City (-19.8%), between executive assistants (-19.7%) and sales development representatives (-21.1%). The typical role here is at -12.0%, so, measured against the US, marketing specialists cost less in Oklahoma City than the area's general pay level would suggest. Marketing specialists hold 4.2% of the jobs in these 17 roles in Oklahoma City, 3.8% across Oklahoma and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Oklahoma
Across the 8 areas of Oklahoma with data for this job, the median runs from $51,530 in the Northeast Oklahoma nonmetro area to $63,160 in Oklahoma City, a gap of $11,630 a year. No other area in Oklahoma has as many marketing specialists, and all 7 others pay less.
| Area | Median | vs Oklahoma City | Jobs |
|---|---|---|---|
| Oklahoma City, OK | this area | 3,130 | |
| Tulsa, OK | -0.0% | 1,860 | |
| Lawton, OK | -0.9% | 120 | |
| Enid, OK | -5.8% | 70 | |
| Northwest Oklahoma (Nonmetro) | -11.0% | 300 | |
| Southwest Oklahoma (Nonmetro) | -15.5% | 140 | |
| Southeast Oklahoma (Nonmetro) | -17.7% | 400 |
Oklahoma City against other US metro areas
By number of jobs, Oklahoma City is #46 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Oklahoma, Pittsburgh and Louisville pay just above Oklahoma City and Walla Walla and Oshkosh-Neenah just below. All four are within $120 a year of the median in Oklahoma City. Of the three markets with about as many marketing specialists, two pay more.
| Metro area | Median | vs Oklahoma City | Jobs | Close in |
|---|---|---|---|---|
| Boulder, CO | +54.5% | 3,130 | jobs | |
| Hartford-West Hartford, CT | +23.8% | 3,080 | jobs | |
| Louisville, KY-IN | +0.2% | 2,290 | pay | |
| Pittsburgh, PA | +0.0% | 4,940 | pay | |
| Oklahoma City, OK | this area | 3,130 | ||
| Walla Walla, WA | -0.1% | 60 | pay | |
| Oshkosh-Neenah, WI | -0.2% | 600 | pay | |
| Provo-Orem, UT | -0.3% | 3,270 | jobs |
Questions
How much does it cost to hire a marketing specialist in Oklahoma City, OK?
About $81,497 a year at the median, or $6,791 a month: $63,160 in pay plus about $18,337 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Oklahoma City?
The median was $63,160 a year in the May 2025 BLS survey. The 10th percentile was $33,330, the 90th $117,990, and the middle half earned $45,960 to $83,660.
Is Oklahoma City the most expensive area in Oklahoma for marketing specialists?
Yes. Its median of $63,160 is the highest of 8 areas in Oklahoma. Tulsa comes next at $63,130.
How many marketing specialists work in Oklahoma City?
BLS counts about 3,130 in the May 2025 survey. That is 47% of the Oklahoma total of 6,620. No other area in Oklahoma has as many.
Does a marketing specialist cost more than an executive assistant in Oklahoma City?
Yes: $1,680 a year more at the median. The medians are $63,160 and $61,480.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.