Marketing Specialist salary in Provo-Orem, UT

Pay in Provo-Orem against Utah and the US

Marketing specialists at the 90th percentile earn $129,070, 3.4 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Provo-Orem earns $46,510–$94,170. The mean ($74,150) is 18% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $47,660 wide, between the figure for Utah ($39,440) and the US figure ($49,960).

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $31,210 over the median, the 25th only $16,450 under it. An offer at the 75th percentile adds about $40,271 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Provo-Orem, and the Utah statewide median of $62,630 falls between the 25th percentile and the median.

What a hire really costs in Provo-Orem

At the $62,960 median, a local hire costs about $81,239 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $18,279 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Provo-Orem

Of the 16 roles we track in Provo-Orem, this one ranks #5 by median pay, between office managers ($65,530) and sales development representatives ($61,220). Project Coordinator is the highest at $88,180.

Measured against the US median, marketing specialists rank #14 of the 16 roles we track in Provo-Orem (-20.1%), between project coordinators (-13.8%) and paralegals (-23.9%). The typical role here is at -7.5%, so, measured against the US, marketing specialists cost less in Provo-Orem than the area's general pay level would suggest. Marketing specialists hold 8.7% of the jobs in these 16 roles in Provo-Orem, 7.5% across Utah and 5.7% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.

Other areas in Utah

Across the 7 areas of Utah with data for this job, the median runs from $58,230 in the High Desert Utah nonmetro area to $64,670 in Salt Lake City-Murray, a gap of $6,440 a year. The one area in Utah with more marketing specialists, Salt Lake City-Murray, UT ($64,670), also pays more.

Provo-Orem against other US metro areas

By number of jobs, Provo-Orem is #44 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Utah, Honolulu and Reading pay just above Provo-Orem and Toledo and Knoxville just below. All four are within $80 a year of the median in Provo-Orem. Of the three markets with about as many marketing specialists, all three pay more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.