Marketing Specialist salary in Toledo, OH
Toledo is a lower-cost market for marketing specialists: the median of $62,950 a year1 is 13.5% below the Ohio statewide median of $72,790, and 20.1% below the US median of $78,760. Among US areas it comes in at #258 of 516. BLS counts about 1,080 people in this job here, 4% of the Ohio total.
BLS occupation 13-1161, area Toledo, OH. Data from the May 2025 release, checked 2026-10-15.
Pay in Toledo against Ohio and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Toledo, OH | $37,530 | $62,950 | $102,830 | |
| Ohio | $39,860 | $72,790 | $129,270 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Toledo earns $48,750–$80,530. Pay is tightly grouped: the top tenth starts at $102,830, only 2.7 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($68,520) is 9% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $31,780 wide, against $45,650 across Ohio and $49,960 nationally: employers in Toledo pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,530 | $3,128 | $18.04 | $48,426 |
| 25th percentile | $48,750 | $4,062 | $23.44 | $62,903 |
| Median | $62,950 | $5,246 | $30.26 | $81,226 |
| 75th percentile | $80,530 | $6,711 | $38.72 | $103,910 |
| 90th percentile | $102,830 | $8,569 | $49.44 | $132,684 |
The step from the 25th percentile to the median is $14,200 a year; from the median to the 75th it is $17,580, or about $22,684 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Toledo, and the Ohio statewide median of $72,790 falls there too.
What a hire really costs in Toledo
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $18,276 to the $62,950 median and brings it to $81,226 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Toledo
Of the 17 roles we track in Toledo, this one ranks #6 by median pay, between office managers ($63,190) and paralegals ($59,960). Project Coordinator is the highest at $81,940.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Executive Assistant | +4.6% | 500 | |
| Office Manager | +0.4% | 2,290 | |
| Marketing Specialist | this role | 1,080 | |
| Paralegal | -4.7% | 340 | |
| Payroll Specialist | -7.6% | 260 |
Measured against the US median, marketing specialists rank #16 of the 17 roles we track in Toledo (-20.1%), between project coordinators (-19.9%) and sales development representatives (-23.6%). The typical role here is at -6.9%, so, measured against the US, marketing specialists cost less in Toledo than the area's general pay level would suggest. Marketing specialists hold 4.6% of the jobs in these 17 roles in Toledo, 5.3% across Ohio and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Ohio
Across the 16 areas of Ohio with data for this job, the median runs from $56,550 in Mansfield to $77,010 in Columbus, a gap of $20,460 a year. All 5 areas in Ohio with more marketing specialists than Toledo also pay more, among them Cincinnati, OH-KY ($75,750) and Columbus, OH ($77,010).
| Area | Median | vs Toledo | Jobs |
|---|---|---|---|
| Akron, OH | +4.8% | 1,480 | |
| Dayton-Kettering, OH | +1.8% | 1,420 | |
| West Northwestern Ohio (Nonmetro) | +0.3% | 640 | |
| Toledo, OH | this area | 1,080 | |
| Lima, OH | -2.2% | 130 | |
| Springfield, OH | -2.8% | 100 | |
| Eastern Ohio (Nonmetro) | -3.1% | 350 |
Toledo against other US metro areas
By number of jobs, Toledo is #95 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Ohio, Provo-Orem and Honolulu pay just above Toledo and Knoxville and Fresno just below. All four are within $70 a year of the median in Toledo. Of the three markets with about as many marketing specialists, all three pay more.
| Metro area | Median | vs Toledo | Jobs | Close in |
|---|---|---|---|---|
| Peoria, IL | +25.0% | 1,080 | jobs | |
| Lakeland-Winter Haven, FL | +21.7% | 1,050 | jobs | |
| Davenport-Moline, IA-IL | +13.7% | 1,080 | jobs | |
| Honolulu, HI | +0.1% | 1,090 | pay | |
| Provo-Orem, UT | +0.0% | 3,270 | pay | |
| Toledo, OH | this area | 1,080 | ||
| Knoxville, TN | -0.1% | 1,730 | pay | |
| Fresno, CA | -0.1% | 1,350 | pay |
Questions
How much does it cost to hire a marketing specialist in Toledo, OH?
About $81,226 a year at the median, or $6,769 a month: $62,950 in pay plus about $18,276 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Toledo?
The median was $62,950 a year in the May 2025 BLS survey. The 10th percentile was $37,530, the 90th $102,830, and the middle half earned $48,750 to $80,530.
Is Toledo cheaper than the rest of Ohio for marketing specialists?
Yes, it costs less: a median of $62,950 against $72,790 statewide. The next area up in Ohio is the West Northwestern Ohio nonmetro area at $63,130, the next down Lima at $61,560.
How many marketing specialists work in Toledo?
BLS counts about 1,080 in the May 2025 survey. That is 4% of the Ohio total of 27,370. 5 areas in Ohio have more; the closest in size is Dayton-Kettering, with about 1,420.
Does a marketing specialist cost more than a paralegal in Toledo?
Yes: $2,990 a year more at the median. The medians are $62,950 and $59,960.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.