Marketing Specialist salary in Peoria, IL

Pay in Peoria against Illinois and the US

The middle half of marketing specialists in Peoria earns $57,810–$116,190. Pay is tightly grouped: the top tenth starts at $138,200, only 3.2 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($88,560) is 13% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $58,380 wide, wider than in Illinois as a whole ($44,590) and the US ($49,960), so what a marketing specialist earns in Peoria depends more on the employer.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $37,490 over the median, the 25th only $20,890 under it. An offer at the 75th percentile adds about $48,374 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Peoria, and the Illinois statewide median of $79,120 falls there too.

What a hire really costs in Peoria

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $22,848 to the $78,700 median and brings it to $101,548 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Peoria

Of the 17 roles we track in Peoria, this one ranks #3 by median pay, between accountants ($79,540) and recruiters ($74,020). Project Coordinator is the highest at $123,730.

Measured against the US median, marketing specialists rank #2 of the 17 roles we track in Peoria (-0.1%), between project coordinators (+20.9%) and administrative assistants (-2.1%). The typical role here is at -4.0%, so, measured against the US, marketing specialists cost more in Peoria than the area's general pay level would suggest. Marketing specialists hold 7.3% of the jobs in these 17 roles in Peoria, 6.6% across Illinois and 5.7% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.

Other areas in Illinois

Across the 11 areas of Illinois with data for this job, the median runs from $44,860 in the West Central Illinois nonmetro area to $80,400 in Chicago-Naperville, a gap of $35,540 a year. The one area in Illinois with more marketing specialists, Chicago-Naperville, IL-IN ($80,400), also pays more.

Peoria against other US metro areas

By number of jobs, Peoria is #94 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Illinois, Santa Rosa-Petaluma and Ithaca pay just above Peoria and Sacramento-Roseville and Hartford-West Hartford just below. All four are within $480 a year of the median in Peoria. Of the three markets with about as many marketing specialists, none pays as much.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.