Marketing Specialist salary in Hartford-West Hartford, CT
The median marketing specialist in Hartford-West Hartford earned $78,220 a year in May 20251. That is about level with the Connecticut statewide median of $77,740 and about level with the US median of $78,760. Nationally that is #44 of 516 areas, in the top tenth. BLS counts about 3,080 people in this job here, 31% of the Connecticut total.
BLS occupation 13-1161, area Hartford-West Hartford-East Hartford, CT. Data from the May 2025 release, checked 2026-10-15.
Pay in Hartford-West Hartford against Connecticut and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Hartford-West Hartford, CT | $46,300 | $78,220 | $141,860 | |
| Connecticut | $46,280 | $77,740 | $138,980 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Hartford-West Hartford earns $59,500–$104,220. Pay is tightly grouped: the top tenth starts at $141,860, only 3.1 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($87,270) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $44,720 wide, against $46,170 across Connecticut and $49,960 nationally: employers in Hartford-West Hartford pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $46,300 | $3,858 | $22.26 | $59,742 |
| 25th percentile | $59,500 | $4,958 | $28.61 | $76,774 |
| Median | $78,220 | $6,518 | $37.61 | $100,929 |
| 75th percentile | $104,220 | $8,685 | $50.11 | $134,477 |
| 90th percentile | $141,860 | $11,822 | $68.20 | $183,045 |
The step from the 25th percentile to the median is $18,720 a year; from the median to the 75th it is $26,000, or about $33,548 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Hartford-West Hartford, and the Connecticut statewide median of $77,740 falls between the 25th percentile and the median.
What a hire really costs in Hartford-West Hartford
At the $78,220 median, a local hire costs about $100,929 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $22,709 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Hartford-West Hartford
Of the 17 roles we track in Hartford-West Hartford, this one ranks #6 by median pay, between office managers ($78,740) and sales development representatives ($74,220). Project Coordinator is the highest at $105,720.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Executive Assistant | +2.7% | 2,750 | |
| Office Manager | +0.7% | 8,670 | |
| Marketing Specialist | this role | 3,080 | |
| Sales Development Representative | -5.1% | 3,800 | |
| Paralegal | -13.7% | 1,930 |
Measured against the US median, marketing specialists rank #16 of the 17 roles we track in Hartford-West Hartford (-0.7%), between virtual receptionists (+2.0%) and data entry specialists (-17.4%). The typical role here is at +7.1%, so, measured against the US, marketing specialists cost less in Hartford-West Hartford than the area's general pay level would suggest. Marketing specialists hold 4.9% of the jobs in these 17 roles in Hartford-West Hartford, 5.5% across Connecticut and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Connecticut
Across the 6 areas of Connecticut with data for this job, the median runs from $62,700 in Norwich-New London to $81,030 in Bridgeport-Stamford, a gap of $18,330 a year. The one area in Connecticut with more marketing specialists, Bridgeport-Stamford, CT ($81,030), also pays more.
| Area | Median | vs Hartford-West Hartford | Jobs |
|---|---|---|---|
| Bridgeport-Stamford, CT | +3.6% | 3,460 | |
| Hartford-West Hartford, CT | this area | 3,080 | |
| New Haven, CT | -4.4% | 1,230 | |
| Waterbury-Shelton, CT | -7.9% | 810 | |
| Connecticut (Nonmetro) | -18.0% | 190 | |
| Norwich-New London, CT | -19.8% | 350 |
Hartford-West Hartford against other US metro areas
By number of jobs, Hartford-West Hartford is #47 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Connecticut, Sacramento-Roseville and Peoria pay just above Hartford-West Hartford and Burlington and Bend just below. All four are within $980 a year of the median in Hartford-West Hartford. Of the three markets with about as many marketing specialists, one pays more.
| Metro area | Median | vs Hartford-West Hartford | Jobs | Close in |
|---|---|---|---|---|
| Boulder, CO | +24.8% | 3,130 | jobs | |
| Peoria, IL | +0.6% | 1,080 | pay | |
| Sacramento-Roseville, CA | +0.5% | 4,470 | pay | |
| Hartford-West Hartford, CT | this area | 3,080 | ||
| Burlington, NC | -0.5% | 300 | pay | |
| Bend, OR | -1.3% | 510 | pay | |
| Grand Rapids-Wyoming, MI | -17.1% | 2,980 | jobs | |
| Oklahoma City, OK | -19.3% | 3,130 | jobs |
Questions
How much does it cost to hire a marketing specialist in Hartford-West Hartford, CT?
About $100,929 a year at the median, or $8,411 a month: $78,220 in pay plus about $22,709 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Hartford-West Hartford?
Pay here is higher than in three quarters of US areas. The median was $78,220 a year in the May 2025 BLS survey. The 10th percentile was $46,300, the 90th $141,860, and the middle half earned $59,500 to $104,220.
Is Hartford-West Hartford cheaper than the rest of Connecticut for marketing specialists?
About the same: a median of $78,220 against $77,740 statewide. The next area up in Connecticut is Bridgeport-Stamford at $81,030, the next down New Haven at $74,790.
How many marketing specialists work in Hartford-West Hartford?
BLS counts about 3,080 in the May 2025 survey. That is 31% of the Connecticut total of 9,930. Only Bridgeport-Stamford has more in Connecticut.
Does a marketing specialist cost more than a sales development representative in Hartford-West Hartford?
Yes: $4,000 a year more at the median. The medians are $78,220 and $74,220.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.