Marketing Specialist salary in New Haven, CT
New Haven is a lower-cost market for marketing specialists: the median of $74,790 a year1 is 3.8% below the Connecticut statewide median of $77,740, and 5.0% below the US median of $78,760. That is in the top quarter of US areas (#71 of 516). About 1,230 marketing specialists work here, 12% of the Connecticut total.
BLS occupation 13-1161, area New Haven, CT. Data from the May 2025 release, checked 2026-10-15.
Pay in New Haven against Connecticut and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| New Haven, CT | $46,610 | $74,790 | $126,960 | |
| Connecticut | $46,280 | $77,740 | $138,980 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in New Haven earns $58,500–$99,260. Pay is tightly grouped: the top tenth starts at $126,960, only 2.7 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($81,800) is 9% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $40,760 wide, against $46,170 across Connecticut and $49,960 nationally: employers in New Haven pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $46,610 | $3,884 | $22.41 | $60,142 |
| 25th percentile | $58,500 | $4,875 | $28.12 | $75,484 |
| Median | $74,790 | $6,232 | $35.96 | $96,503 |
| 75th percentile | $99,260 | $8,272 | $47.72 | $128,077 |
| 90th percentile | $126,960 | $10,580 | $61.04 | $163,819 |
Pay climbs faster above the median than below it here: the 75th percentile is $24,470 over the median, the 25th only $16,290 under it. An offer at the 75th percentile adds about $31,574 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in New Haven, and the Connecticut statewide median of $77,740 falls there too.
What a hire really costs in New Haven
At the $74,790 median, a local hire costs about $96,503 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $21,713 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in New Haven
Of the 17 roles we track in New Haven, this one ranks #7 by median pay, between sales development representatives ($76,940) and payroll specialists ($65,190). Project Coordinator is the highest at $103,710.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Office Manager | +5.6% | 4,260 | |
| Sales Development Representative | +2.9% | 1,670 | |
| Marketing Specialist | this role | 1,230 | |
| Payroll Specialist | -12.8% | 250 | |
| Administrative Assistant | -14.7% | 4,780 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in New Haven (-5.0%); administrative assistants come first (+34.2%). The typical role here is at +9.9%, so, measured against the US, marketing specialists cost less in New Haven than the area's general pay level would suggest. Marketing specialists hold 4.3% of the jobs in these 17 roles in New Haven, 5.5% across Connecticut and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Connecticut
Across the 6 areas of Connecticut with data for this job, the median runs from $62,700 in Norwich-New London to $81,030 in Bridgeport-Stamford, a gap of $18,330 a year. All 2 areas in Connecticut with more marketing specialists than New Haven also pay more, among them Bridgeport-Stamford, CT ($81,030) and Hartford-West Hartford, CT ($78,220).
| Area | Median | vs New Haven | Jobs |
|---|---|---|---|
| Bridgeport-Stamford, CT | +8.3% | 3,460 | |
| Hartford-West Hartford, CT | +4.6% | 3,080 | |
| New Haven, CT | this area | 1,230 | |
| Waterbury-Shelton, CT | -3.6% | 810 | |
| Connecticut (Nonmetro) | -14.2% | 190 | |
| Norwich-New London, CT | -16.2% | 350 |
New Haven against other US metro areas
By number of jobs, New Haven is #85 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Connecticut, Tampa-St. Petersburg and Dallas-Fort Worth pay just above New Haven and Burlington-South Burlington and Las Vegas-Henderson just below. All four are within $450 a year of the median in New Haven. Of the three markets with about as many marketing specialists, none pays as much.
| Metro area | Median | vs New Haven | Jobs | Close in |
|---|---|---|---|---|
| Dallas-Fort Worth, TX | +0.6% | 20,900 | pay | |
| Tampa-St. Petersburg, FL | +0.6% | 8,420 | pay | |
| New Haven, CT | this area | 1,230 | ||
| Burlington-South Burlington, VT | -0.1% | 410 | pay | |
| Las Vegas-Henderson, NV | -0.2% | 4,600 | pay | |
| Portland-South Portland, ME | -1.8% | 1,240 | jobs | |
| Spokane-Spokane Valley, WA | -5.9% | 1,200 | jobs | |
| Baton Rouge, LA | -20.2% | 1,260 | jobs |
Questions
How much does it cost to hire a marketing specialist in New Haven, CT?
About $96,503 a year at the median, or $8,042 a month: $74,790 in pay plus about $21,713 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in New Haven?
Pay here is higher than in three quarters of US areas. The median was $74,790 a year in the May 2025 BLS survey. The 10th percentile was $46,610, the 90th $126,960, and the middle half earned $58,500 to $99,260.
Is New Haven cheaper than the rest of Connecticut for marketing specialists?
Yes, it costs less: a median of $74,790 against $77,740 statewide. The next area up in Connecticut is Hartford-West Hartford at $78,220, the next down Waterbury-Shelton at $72,070.
How many marketing specialists work in New Haven?
BLS counts about 1,230 in the May 2025 survey. That is 12% of the Connecticut total of 9,930. Only Bridgeport-Stamford and Hartford-West Hartford have more in Connecticut.
Does a marketing specialist cost more than a payroll specialist in New Haven?
Yes: $9,600 a year more at the median. The medians are $74,790 and $65,190.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.