Marketing Specialist salary in Baton Rouge, LA
For this job Baton Rouge sits right at the Louisiana figure, with a median of $59,680 a year1. That is about level with the Louisiana statewide median of $59,690, and 24.2% below the US median of $78,760. Among US areas it comes in at #363 of 516. About 1,260 marketing specialists work here, 24% of the Louisiana total.
BLS occupation 13-1161, area Baton Rouge, LA. Data from the May 2025 release, checked 2026-10-15.
Pay in Baton Rouge against Louisiana and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Baton Rouge, LA | $33,860 | $59,680 | $106,500 | |
| Louisiana | $32,130 | $59,690 | $111,550 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Baton Rouge earns $46,520–$81,950. Pay is tightly grouped: the top tenth starts at $106,500, only 3.1 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($67,120) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $35,430 wide, against $36,900 across Louisiana and $49,960 nationally: employers in Baton Rouge pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $33,860 | $2,822 | $16.28 | $43,690 |
| 25th percentile | $46,520 | $3,877 | $22.37 | $60,026 |
| Median | $59,680 | $4,973 | $28.69 | $77,006 |
| 75th percentile | $81,950 | $6,829 | $39.40 | $105,742 |
| 90th percentile | $106,500 | $8,875 | $51.20 | $137,419 |
Pay climbs faster above the median than below it here: the 75th percentile is $22,270 over the median, the 25th only $13,160 under it. An offer at the 75th percentile adds about $28,735 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Baton Rouge, and the Louisiana statewide median of $59,690 falls there too.
What a hire really costs in Baton Rouge
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,326 to the $59,680 median and brings it to $77,006 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Baton Rouge
Of the 17 roles we track in Baton Rouge, this one ranks #6 by median pay, between sales development representatives ($60,190) and paralegals ($59,030). Project Coordinator is the highest at $86,650.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Recruiter | +2.9% | 1,960 | |
| Sales Development Representative | +0.9% | 1,730 | |
| Marketing Specialist | this role | 1,260 | |
| Paralegal | -1.1% | 960 | |
| Executive Assistant | -1.5% | 2,050 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in Baton Rouge (-24.2%); data entry specialists come first (-4.1%). The typical role here is at -13.4%, so, measured against the US, marketing specialists cost less in Baton Rouge than the area's general pay level would suggest. Marketing specialists hold 3.4% of the jobs in these 17 roles in Baton Rouge, 3.1% across Louisiana and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Louisiana
Across the 12 areas of Louisiana with data for this job, the median runs from $46,970 in the Central Louisiana nonmetro area to $65,590 in New Orleans-Metairie, a gap of $18,620 a year. The one area in Louisiana with more marketing specialists, New Orleans-Metairie, LA ($65,590), also pays more.
| Area | Median | vs Baton Rouge | Jobs |
|---|---|---|---|
| New Orleans-Metairie, LA | +9.9% | 1,580 | |
| Baton Rouge, LA | this area | 1,260 | |
| Houma-Bayou Cane, LA | -0.7% | 160 | |
| Northeast Louisiana (Nonmetro) | -1.5% | 130 | |
| Lafayette, LA | -5.1% | 420 | |
| Alexandria, LA | -10.3% | 140 | |
| Shreveport-Bossier City, LA | -11.1% | 390 |
Baton Rouge against other US metro areas
By number of jobs, Baton Rouge is #83 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Louisiana, Homosassa Springs and Youngstown-Warren pay just above Baton Rouge and Canton-Massillon and Auburn-Opelika just below. All four are within $30 a year of the median in Baton Rouge. Of the three markets with about as many marketing specialists, all three pay more.
| Metro area | Median | vs Baton Rouge | Jobs | Close in |
|---|---|---|---|---|
| New Haven, CT | +25.3% | 1,230 | jobs | |
| Portland-South Portland, ME | +23.0% | 1,240 | jobs | |
| Winston-Salem, NC | +22.9% | 1,300 | jobs | |
| Youngstown-Warren, OH | +0.0% | 410 | pay | |
| Homosassa Springs, FL | +0.0% | 80 | pay | |
| Baton Rouge, LA | this area | 1,260 | ||
| Canton-Massillon, OH | -0.0% | 580 | pay | |
| Auburn-Opelika, AL | -0.1% | 280 | pay |
Questions
How much does it cost to hire a marketing specialist in Baton Rouge, LA?
About $77,006 a year at the median, or $6,417 a month: $59,680 in pay plus about $17,326 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Baton Rouge?
The median was $59,680 a year in the May 2025 BLS survey. The 10th percentile was $33,860, the 90th $106,500, and the middle half earned $46,520 to $81,950.
Is Baton Rouge cheaper than the rest of Louisiana for marketing specialists?
About the same: a median of $59,680 against $59,690 statewide. The next area up in Louisiana is New Orleans-Metairie at $65,590, the next down Houma-Bayou Cane at $59,260.
How many marketing specialists work in Baton Rouge?
BLS counts about 1,260 in the May 2025 survey. That is 24% of the Louisiana total of 5,360. Only New Orleans-Metairie has more in Louisiana.
Does a marketing specialist cost more than a paralegal in Baton Rouge?
Yes: $650 a year more at the median. The medians are $59,680 and $59,030.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.