Marketing Specialist salary in Canton-Massillon, OH

Pay in Canton-Massillon against Ohio and the US

The middle half of marketing specialists in Canton-Massillon earns $43,580–$75,280. Pay is tightly grouped: the top tenth starts at $99,880, only 2.8 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $31,700 wide, against $45,650 across Ohio and $49,960 nationally: employers in Canton-Massillon pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $15,620 a year in pay and about $20,155 in employer cost. Going down to the 25th percentile saves $16,080 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Canton-Massillon, and the Ohio statewide median of $72,790 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Canton-Massillon

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $17,321 to the $59,660 median and brings it to $76,981 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Canton-Massillon

Of the 17 roles we track in Canton-Massillon, this one ranks #6 by median pay, between office managers ($61,320) and paralegals ($57,730). Project Coordinator is the highest at $82,530.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Canton-Massillon (-24.3%); e-commerce order specialists come first (+0.0%). The typical role here is at -11.8%, so, measured against the US, marketing specialists cost less in Canton-Massillon than the area's general pay level would suggest. Marketing specialists hold 4.3% of the jobs in these 17 roles in Canton-Massillon, 5.3% across Ohio and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Ohio

Across the 16 areas of Ohio with data for this job, the median runs from $56,550 in Mansfield to $77,010 in Columbus, a gap of $20,460 a year. All 8 areas in Ohio with more marketing specialists than Canton-Massillon also pay more, among them Cincinnati, OH-KY ($75,750) and Columbus, OH ($77,010).

Canton-Massillon against other US metro areas

By number of jobs, Canton-Massillon is #161 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Ohio, Baton Rouge and Homosassa Springs pay just above Canton-Massillon and Auburn-Opelika and Tucson just below. All four are within $120 a year of the median in Canton-Massillon. Of the three markets with about as many marketing specialists, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.