Marketing Specialist salary in Evansville, IN
Evansville is a lower-cost market for marketing specialists: the median of $59,770 a year1 is 6.2% below the Indiana statewide median of $63,700, and 24.1% below the US median of $78,760. Nationally it ranks #357 of 516 areas. BLS counts about 580 people in this job here, 4% of the Indiana total.
BLS occupation 13-1161, area Evansville, IN. Data from the May 2025 release, checked 2026-10-15.
Pay in Evansville against Indiana and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Evansville, IN | $37,980 | $59,770 | $102,230 | |
| Indiana | $39,740 | $63,700 | $117,640 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Evansville earns $46,460–$79,330. Pay is tightly grouped: the top tenth starts at $102,230, only 2.7 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($66,290) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $32,870 wide, against $36,970 across Indiana and $49,960 nationally: employers in Evansville pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,980 | $3,165 | $18.26 | $49,006 |
| 25th percentile | $46,460 | $3,872 | $22.34 | $59,948 |
| Median | $59,770 | $4,981 | $28.74 | $77,123 |
| 75th percentile | $79,330 | $6,611 | $38.14 | $102,361 |
| 90th percentile | $102,230 | $8,519 | $49.15 | $131,910 |
The step from the 25th percentile to the median is $13,310 a year; from the median to the 75th it is $19,560, or about $25,239 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Evansville, and the Indiana statewide median of $63,700 falls there too.
What a hire really costs in Evansville
At the $59,770 median, a local hire costs about $77,123 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,353 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Evansville
Of the 17 roles we track in Evansville, this one ranks #6 by median pay, between sales development representatives ($62,270) and executive assistants ($56,500). Project Coordinator is the highest at $89,990.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Recruiter | +6.3% | 660 | |
| Sales Development Representative | +4.2% | 820 | |
| Marketing Specialist | this role | 580 | |
| Executive Assistant | -5.5% | 150 | |
| Paralegal | -14.5% | 280 |
Measured against the US median, marketing specialists rank #16 of the 17 roles we track in Evansville (-24.1%), between paralegals (-18.7%) and executive assistants (-26.2%). The typical role here is at -12.1%, so, measured against the US, marketing specialists cost less in Evansville than the area's general pay level would suggest. Marketing specialists hold 5.2% of the jobs in these 17 roles in Evansville, 5.4% across Indiana and 5.7% nationally. That is close to the national mix.
Other areas in Indiana
Across the 15 areas of Indiana with data for this job, the median runs from $54,440 in Muncie to $66,390 in Columbus, a gap of $11,950 a year. All 3 areas in Indiana with more marketing specialists than Evansville also pay more, among them Indianapolis-Carmel, IN ($65,200) and Fort Wayne, IN ($61,730).
| Area | Median | vs Evansville | Jobs |
|---|---|---|---|
| Fort Wayne, IN | +3.3% | 1,040 | |
| Northern Indiana (Nonmetro) | +1.5% | 570 | |
| Central Indiana (Nonmetro) | +0.4% | 410 | |
| Evansville, IN | this area | 580 | |
| Southern Indiana (Nonmetro) | -0.2% | 500 | |
| Michigan City-La Porte, IN | -0.5% | 120 | |
| Muncie, IN | -8.9% | 190 |
Evansville against other US metro areas
By number of jobs, Evansville is #162 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Indiana, Sherman-Denison and Flint pay just above Evansville and Watertown-Fort Drum and Youngstown-Warren just below. All four are within $220 a year of the median in Evansville. Of the three markets with about as many marketing specialists, two pay more.
| Metro area | Median | vs Evansville | Jobs | Close in |
|---|---|---|---|---|
| Hickory-Lenoir, NC | +26.2% | 590 | jobs | |
| Modesto, CA | +19.8% | 580 | jobs | |
| Flint, MI | +0.4% | 410 | pay | |
| Sherman-Denison, TX | +0.3% | 130 | pay | |
| Evansville, IN | this area | 580 | ||
| Watertown-Fort Drum, NY | -0.1% | 120 | pay | |
| Youngstown-Warren, OH | -0.1% | 410 | pay | |
| Canton-Massillon, OH | -0.2% | 580 | jobs |
Questions
How much does it cost to hire a marketing specialist in Evansville, IN?
About $77,123 a year at the median, or $6,427 a month: $59,770 in pay plus about $17,353 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Evansville?
The median was $59,770 a year in the May 2025 BLS survey. The 10th percentile was $37,980, the 90th $102,230, and the middle half earned $46,460 to $79,330.
Is Evansville cheaper than the rest of Indiana for marketing specialists?
Yes, it costs less: a median of $59,770 against $63,700 statewide. The next area up in Indiana is the Central Indiana nonmetro area at $60,010, the next down the Southern Indiana nonmetro area at $59,680.
How many marketing specialists work in Evansville?
BLS counts about 580 in the May 2025 survey. That is 4% of the Indiana total of 14,400. 3 areas in Indiana have more; the closest in size is South Bend-Mishawaka, with about 620.
Does a marketing specialist cost more than an executive assistant in Evansville?
Yes: $3,270 a year more at the median. The medians are $59,770 and $56,500.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.