Marketing Specialist salary in Fort Wayne, IN
Hiring a marketing specialist costs less in Fort Wayne than in Indiana or the country as a whole. The median is $61,730 a year1: 3.1% below the Indiana statewide median of $63,700 and 21.6% below the US median of $78,760. Among US areas it comes in at #296 of 516. About 1,040 marketing specialists work here, 7% of the Indiana total.
BLS occupation 13-1161, area Fort Wayne, IN. Data from the May 2025 release, checked 2026-10-15.
Pay in Fort Wayne against Indiana and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Fort Wayne, IN | $40,890 | $61,730 | $102,750 | |
| Indiana | $39,740 | $63,700 | $117,640 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Fort Wayne earns $49,900–$81,190. Pay is tightly grouped: the top tenth starts at $102,750, only 2.5 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($68,940) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $31,290 wide, against $36,970 across Indiana and $49,960 nationally: employers in Fort Wayne pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $40,890 | $3,408 | $19.66 | $52,761 |
| 25th percentile | $49,900 | $4,158 | $23.99 | $64,387 |
| Median | $61,730 | $5,144 | $29.68 | $79,652 |
| 75th percentile | $81,190 | $6,766 | $39.03 | $104,761 |
| 90th percentile | $102,750 | $8,562 | $49.40 | $132,581 |
Pay climbs faster above the median than below it here: the 75th percentile is $19,460 over the median, the 25th only $11,830 under it. An offer at the 75th percentile adds about $25,110 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Fort Wayne, and the Indiana statewide median of $63,700 falls there too.
What a hire really costs in Fort Wayne
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,922 to the $61,730 median and brings it to $79,652 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Fort Wayne
Of the 17 roles we track in Fort Wayne, this one ranks #6 by median pay, between executive assistants ($62,640) and sales development representatives ($60,750). Project Coordinator is the highest at $92,590.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Recruiter | +6.1% | 1,150 | |
| Executive Assistant | +1.5% | 220 | |
| Marketing Specialist | this role | 1,040 | |
| Sales Development Representative | -1.6% | 1,370 | |
| Paralegal | -4.6% | 490 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in Fort Wayne (-21.6%); office managers come first (+2.3%). The typical role here is at -7.3%, so, measured against the US, marketing specialists cost less in Fort Wayne than the area's general pay level would suggest. Marketing specialists hold 5.8% of the jobs in these 17 roles in Fort Wayne, 5.4% across Indiana and 5.7% nationally. That is close to the national mix.
Other areas in Indiana
Across the 15 areas of Indiana with data for this job, the median runs from $54,440 in Muncie to $66,390 in Columbus, a gap of $11,950 a year. The one area in Indiana with more marketing specialists, Indianapolis-Carmel, IN ($65,200), also pays more.
| Area | Median | vs Fort Wayne | Jobs |
|---|---|---|---|
| Terre Haute, IN | +3.2% | 170 | |
| Kokomo, IN | +1.2% | 70 | |
| Bloomington, IN | +0.6% | 280 | |
| Fort Wayne, IN | this area | 1,040 | |
| Northern Indiana (Nonmetro) | -1.8% | 570 | |
| Central Indiana (Nonmetro) | -2.8% | 410 | |
| Evansville, IN | -3.2% | 580 |
Fort Wayne against other US metro areas
By number of jobs, Fort Wayne is #99 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Indiana, Altoona and Lebanon pay just above Fort Wayne and Rapid City and Sierra Vista-Douglas just below. All four are within $40 a year of the median in Fort Wayne. Of the three markets with about as many marketing specialists, all three pay more.
| Metro area | Median | vs Fort Wayne | Jobs | Close in |
|---|---|---|---|---|
| Lakeland-Winter Haven, FL | +24.1% | 1,050 | jobs | |
| Palm Bay-Melbourne, FL | +18.8% | 1,040 | jobs | |
| Lansing-East Lansing, MI | +4.8% | 1,050 | jobs | |
| Lebanon, PA | +0.1% | 120 | pay | |
| Altoona, PA | +0.0% | 150 | pay | |
| Fort Wayne, IN | this area | 1,040 | ||
| Rapid City, SD | -0.0% | 220 | pay | |
| Sierra Vista-Douglas, AZ | -0.1% | 100 | pay |
Questions
How much does it cost to hire a marketing specialist in Fort Wayne, IN?
About $79,652 a year at the median, or $6,638 a month: $61,730 in pay plus about $17,922 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Fort Wayne?
The median was $61,730 a year in the May 2025 BLS survey. The 10th percentile was $40,890, the 90th $102,750, and the middle half earned $49,900 to $81,190.
Is Fort Wayne cheaper than the rest of Indiana for marketing specialists?
Yes, it costs less: a median of $61,730 against $63,700 statewide. The next area up in Indiana is Bloomington at $62,130, the next down the Northern Indiana nonmetro area at $60,640.
How many marketing specialists work in Fort Wayne?
BLS counts about 1,040 in the May 2025 survey. That is 7% of the Indiana total of 14,400. Only Indianapolis-Carmel has more in Indiana.
Does a marketing specialist cost more than a sales development representative in Fort Wayne?
Yes: $980 a year more at the median. The medians are $61,730 and $60,750.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.