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Marketing Specialist salary in Fort Wayne, IN

Hiring a marketing specialist costs less in Fort Wayne than in Indiana or the country as a whole. The median is $61,730 a year1: 3.1% below the Indiana statewide median of $63,700 and 21.6% below the US median of $78,760. Among US areas it comes in at #296 of 516. About 1,040 marketing specialists work here, 7% of the Indiana total.

$5,144median pay per month in Fort Wayne
$6,638employer cost per month with benefits
$29.68median pay per hour
1,040people in this job in Fort Wayne

BLS occupation 13-1161, area Fort Wayne, IN. Data from the May 2025 release, checked 2026-10-15.

Pay in Fort Wayne against Indiana and the US

Range10thMedian90th
Fort Wayne, IN$40,890$61,730$102,750
Indiana$39,740$63,700$117,640
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in Fort Wayne earns $49,900–$81,190. Pay is tightly grouped: the top tenth starts at $102,750, only 2.5 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($68,940) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $31,290 wide, against $36,970 across Indiana and $49,960 nationally: employers in Fort Wayne pay within a narrower band.

What to budget for a marketing specialist here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$40,890$3,408$19.66$52,761
25th percentile$49,900$4,158$23.99$64,387
Median$61,730$5,144$29.68$79,652
75th percentile$81,190$6,766$39.03$104,761
90th percentile$102,750$8,562$49.40$132,581

Pay climbs faster above the median than below it here: the 75th percentile is $19,460 over the median, the 25th only $11,830 under it. An offer at the 75th percentile adds about $25,110 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Fort Wayne, and the Indiana statewide median of $63,700 falls there too.

What a hire really costs in Fort Wayne

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,922 to the $61,730 median and brings it to $79,652 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$79,652local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$65,764difference in year one
83%of the local cost saved

Other roles in Fort Wayne

Of the 17 roles we track in Fort Wayne, this one ranks #6 by median pay, between executive assistants ($62,640) and sales development representatives ($60,750). Project Coordinator is the highest at $92,590.

The 5 roles closest in pay. All 17 roles in Fort Wayne, IN
RoleMedianvs marketing specialistJobs
Recruiter
$65,510
+6.1%1,150
Executive Assistant
$62,640
+1.5%220
Marketing Specialist
$61,730
this role1,040
Sales Development Representative
$60,750
-1.6%1,370
Paralegal
$58,870
-4.6%490

Measured against the US median, this job is the lowest paid of the 17 roles we track in Fort Wayne (-21.6%); office managers come first (+2.3%). The typical role here is at -7.3%, so, measured against the US, marketing specialists cost less in Fort Wayne than the area's general pay level would suggest. Marketing specialists hold 5.8% of the jobs in these 17 roles in Fort Wayne, 5.4% across Indiana and 5.7% nationally. That is close to the national mix.

Other areas in Indiana

Across the 15 areas of Indiana with data for this job, the median runs from $54,440 in Muncie to $66,390 in Columbus, a gap of $11,950 a year. The one area in Indiana with more marketing specialists, Indianapolis-Carmel, IN ($65,200), also pays more.

AreaMedianvs Fort WayneJobs
Terre Haute, IN
$63,710
+3.2%170
Kokomo, IN
$62,450
+1.2%70
Bloomington, IN
$62,130
+0.6%280
Fort Wayne, IN
$61,730
this area1,040
Northern Indiana (Nonmetro)
$60,640
-1.8%570
Central Indiana (Nonmetro)
$60,010
-2.8%410
Evansville, IN
$59,770
-3.2%580

Fort Wayne against other US metro areas

By number of jobs, Fort Wayne is #99 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Indiana, Altoona and Lebanon pay just above Fort Wayne and Rapid City and Sierra Vista-Douglas just below. All four are within $40 a year of the median in Fort Wayne. Of the three markets with about as many marketing specialists, all three pay more.

Metro areaMedianvs Fort WayneJobsClose in
Lakeland-Winter Haven, FL
$76,630
+24.1%1,050jobs
Palm Bay-Melbourne, FL
$73,350
+18.8%1,040jobs
Lansing-East Lansing, MI
$64,690
+4.8%1,050jobs
Lebanon, PA
$61,770
+0.1%120pay
Altoona, PA
$61,740
+0.0%150pay
Fort Wayne, IN
$61,730
this area1,040
Rapid City, SD
$61,700
-0.0%220pay
Sierra Vista-Douglas, AZ
$61,690
-0.1%100pay

Questions

How much does it cost to hire a marketing specialist in Fort Wayne, IN?

About $79,652 a year at the median, or $6,638 a month: $61,730 in pay plus about $17,922 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What is the pay range for marketing specialists in Fort Wayne?

The median was $61,730 a year in the May 2025 BLS survey. The 10th percentile was $40,890, the 90th $102,750, and the middle half earned $49,900 to $81,190.

Is Fort Wayne cheaper than the rest of Indiana for marketing specialists?

Yes, it costs less: a median of $61,730 against $63,700 statewide. The next area up in Indiana is Bloomington at $62,130, the next down the Northern Indiana nonmetro area at $60,640.

How many marketing specialists work in Fort Wayne?

BLS counts about 1,040 in the May 2025 survey. That is 7% of the Indiana total of 14,400. Only Indianapolis-Carmel has more in Indiana.

Does a marketing specialist cost more than a sales development representative in Fort Wayne?

Yes: $980 a year more at the median. The medians are $61,730 and $60,750.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 13-1161: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-12.