Marketing Specialist salary in Palm Bay-Melbourne, FL
Hiring a marketing specialist costs less in Palm Bay-Melbourne than in Florida or the country as a whole. The median is $73,350 a year1: 2.8% below the Florida statewide median of $75,450 and 6.9% below the US median of $78,760. That is in the top quarter of US areas (#84 of 516). About 1,040 marketing specialists work here, 2% of the Florida total.
BLS occupation 13-1161, area Palm Bay-Melbourne-Titusville, FL. Data from the May 2025 release, checked 2026-10-15.
Pay in Palm Bay-Melbourne against Florida and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Palm Bay-Melbourne, FL | $38,540 | $73,350 | $138,560 | |
| Florida | $38,830 | $75,450 | $130,570 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Palm Bay-Melbourne earns $51,730–$98,950. The top tenth earns $138,560 or more, 3.6 times the bottom tenth, close to the US pattern of 3.6 times. The mean ($81,190) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $47,220 wide, between the figure for Florida ($46,950) and the US figure ($49,960).
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $38,540 | $3,212 | $18.53 | $49,729 |
| 25th percentile | $51,730 | $4,311 | $24.87 | $66,748 |
| Median | $73,350 | $6,112 | $35.26 | $94,645 |
| 75th percentile | $98,950 | $8,246 | $47.57 | $127,677 |
| 90th percentile | $138,560 | $11,547 | $66.62 | $178,787 |
An offer at the 75th percentile instead of the median adds $25,600 a year in pay and about $33,032 in employer cost. Going down to the 25th percentile saves $21,620 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Palm Bay-Melbourne, and the Florida statewide median of $75,450 falls there too.
What a hire really costs in Palm Bay-Melbourne
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $21,295 to the $73,350 median and brings it to $94,645 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Palm Bay-Melbourne
Of the 17 roles we track in Palm Bay-Melbourne, this one ranks #3 by median pay, between accountants ($75,860) and executive assistants ($65,110). Project Coordinator is the highest at $103,870.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Project Coordinator | +41.6% | 2,190 | |
| Accountant | +3.4% | 2,110 | |
| Marketing Specialist | this role | 1,040 | |
| Executive Assistant | -11.2% | 370 | |
| Office Manager | -13.6% | 1,970 |
Measured against the US median, marketing specialists rank #7 of the 17 roles we track in Palm Bay-Melbourne (-6.9%), between data entry specialists (-5.5%) and bookkeepers (-7.3%). The typical role here is at -7.4%, so this job follows the area's general pay level. Marketing specialists hold 4.1% of the jobs in these 17 roles in Palm Bay-Melbourne, 5.2% across Florida and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Florida
Across the 24 areas of Florida with data for this job, the median runs from $59,020 in Sebring to $78,990 in Miami-Fort Lauderdale, a gap of $19,970 a year. Of the 6 areas in Florida with more marketing specialists than Palm Bay-Melbourne, 3 pay less: Orlando-Kissimmee, FL ($72,860), North Port-Bradenton, FL ($73,260) and Cape Coral-Fort Myers, FL ($65,180).
| Area | Median | vs Palm Bay-Melbourne | Jobs |
|---|---|---|---|
| Lakeland-Winter Haven, FL | +4.5% | 1,050 | |
| Naples-Marco Island, FL | +2.6% | 800 | |
| Tampa-St. Petersburg, FL | +2.5% | 8,420 | |
| Palm Bay-Melbourne, FL | this area | 1,040 | |
| North Port-Bradenton, FL | -0.1% | 1,590 | |
| Wildwood-The Villages, FL | -0.6% | 110 | |
| Orlando-Kissimmee, FL | -0.7% | 8,780 |
Palm Bay-Melbourne against other US metro areas
By number of jobs, Palm Bay-Melbourne is #100 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Florida, Portland-South Portland and Vallejo pay just above Palm Bay-Melbourne and Lexington Park and Winston-Salem just below. All four are within $120 a year of the median in Palm Bay-Melbourne. Of the three markets with about as many marketing specialists, one pays more.
| Metro area | Median | vs Palm Bay-Melbourne | Jobs | Close in |
|---|---|---|---|---|
| Springfield, MA | +17.2% | 1,050 | jobs | |
| Vallejo, CA | +0.2% | 370 | pay | |
| Portland-South Portland, ME | +0.1% | 1,240 | pay | |
| Palm Bay-Melbourne, FL | this area | 1,040 | ||
| Lexington Park, MD | -0.0% | 200 | pay | |
| Winston-Salem, NC | -0.0% | 1,300 | pay | |
| Lansing-East Lansing, MI | -11.8% | 1,050 | jobs | |
| Fort Wayne, IN | -15.8% | 1,040 | jobs |
Questions
How much does it cost to hire a marketing specialist in Palm Bay-Melbourne, FL?
About $94,645 a year at the median, or $7,887 a month: $73,350 in pay plus about $21,295 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Palm Bay-Melbourne?
Pay here is higher than in three quarters of US areas. The median was $73,350 a year in the May 2025 BLS survey. The 10th percentile was $38,540, the 90th $138,560, and the middle half earned $51,730 to $98,950.
Is Palm Bay-Melbourne cheaper than the rest of Florida for marketing specialists?
Yes, it costs less: a median of $73,350 against $75,450 statewide. The next area up in Florida is Tampa-St. Petersburg at $75,210, the next down North Port-Bradenton at $73,260.
How many marketing specialists work in Palm Bay-Melbourne?
BLS counts about 1,040 in the May 2025 survey. That is 2% of the Florida total of 60,770. 6 areas in Florida have more; the closest in size is Lakeland-Winter Haven, with about 1,050.
Does a marketing specialist cost more than an executive assistant in Palm Bay-Melbourne?
Yes: $8,240 a year more at the median. The medians are $73,350 and $65,110.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.