Marketing Specialist salary in Springfield, MA
Springfield pays marketing specialists less than Massachusetts as a whole but still more than the country. The median is $85,970 a year1: 15.6% below the Massachusetts statewide median of $101,810 and 9.2% above the US median of $78,760. Nationally that is #13 of 516 areas, in the top tenth. BLS counts about 1,050 people in this job here, 3% of the Massachusetts total.
BLS occupation 13-1161, area Springfield, MA. Data from the May 2025 release, checked 2026-10-15.
Pay in Springfield against Massachusetts and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Springfield, MA | $48,570 | $85,970 | $147,360 | |
| Massachusetts | $58,090 | $101,810 | $166,970 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Springfield earns $62,430–$122,510. Pay is tightly grouped: the top tenth starts at $147,360, only 3.0 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is $60,080 wide, wider than in Massachusetts as a whole ($56,240) and the US ($49,960), so what a marketing specialist earns in Springfield depends more on the employer.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $48,570 | $4,048 | $23.35 | $62,671 |
| 25th percentile | $62,430 | $5,202 | $30.01 | $80,555 |
| Median | $85,970 | $7,164 | $41.33 | $110,929 |
| 75th percentile | $122,510 | $10,209 | $58.90 | $158,077 |
| 90th percentile | $147,360 | $12,280 | $70.85 | $190,142 |
Pay climbs faster above the median than below it here: the 75th percentile is $36,540 over the median, the 25th only $23,540 under it. An offer at the 75th percentile adds about $47,148 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the 25th percentile and the median in Springfield, and the Massachusetts statewide median of $101,810 falls between the median and the 75th percentile.
What a hire really costs in Springfield
At the $85,970 median, a local hire costs about $110,929 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $24,959 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Springfield
Of the 17 roles we track in Springfield, this one ranks #3 by median pay, between accountants ($92,010) and recruiters ($77,740). Project Coordinator is the highest at $94,880.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Project Coordinator | +10.4% | 610 | |
| Accountant | +7.0% | 1,720 | |
| Marketing Specialist | this role | 1,050 | |
| Recruiter | -9.6% | 1,030 | |
| Office Manager | -16.7% | 1,790 |
Measured against the US median, marketing specialists rank #3 of the 17 roles we track in Springfield (+9.2%), between accountants (+10.0%) and administrative assistants (+8.2%). The typical role here is at +4.5%, so, measured against the US, marketing specialists cost more in Springfield than the area's general pay level would suggest. Marketing specialists hold 6.2% of the jobs in these 17 roles in Springfield, 10.2% across Massachusetts and 5.7% nationally. That is close to the national mix.
Other areas in Massachusetts
Across the 7 areas of Massachusetts with data for this job, the median runs from $72,550 in Amherst Town-Northampton to $102,390 in Boston-Cambridge, a gap of $29,840 a year. All 2 areas in Massachusetts with more marketing specialists than Springfield also pay more, among them Boston-Cambridge, MA-NH ($102,390) and Worcester, MA ($90,300).
| Area | Median | vs Springfield | Jobs |
|---|---|---|---|
| Boston-Cambridge, MA-NH | +19.1% | 32,310 | |
| Worcester, MA | +5.0% | 2,030 | |
| Springfield, MA | this area | 1,050 | |
| Massachusetts (Nonmetro) | -6.0% | 210 | |
| Barnstable Town, MA | -7.9% | 440 | |
| Pittsfield, MA | -11.7% | 300 | |
| Amherst Town-Northampton, MA | -15.6% | 350 |
Springfield against other US metro areas
By number of jobs, Springfield is #98 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Massachusetts, Washington-Arlington and Colorado Springs pay just above Springfield and Greeley and Portland-Vancouver just below. Of the three markets with about as many marketing specialists, none pays as much.
| Metro area | Median | vs Springfield | Jobs | Close in |
|---|---|---|---|---|
| Colorado Springs, CO | +4.9% | 2,680 | pay | |
| Washington-Arlington, DC-VA | +1.4% | 21,090 | pay | |
| Springfield, MA | this area | 1,050 | ||
| Greeley, CO | -0.2% | 780 | pay | |
| Portland-Vancouver, OR-WA | -0.7% | 8,130 | pay | |
| Lakeland-Winter Haven, FL | -10.9% | 1,050 | jobs | |
| Lansing-East Lansing, MI | -24.8% | 1,050 | jobs | |
| Fort Wayne, IN | -28.2% | 1,040 | jobs |
Questions
How much does it cost to hire a marketing specialist in Springfield, MA?
About $110,929 a year at the median, or $9,244 a month: $85,970 in pay plus about $24,959 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Springfield?
Pay here is higher than in three quarters of US areas. The median was $85,970 a year in the May 2025 BLS survey. The 10th percentile was $48,570, the 90th $147,360, and the middle half earned $62,430 to $122,510.
Is Springfield cheaper than the rest of Massachusetts for marketing specialists?
Yes, it costs less: a median of $85,970 against $101,810 statewide. The next area up in Massachusetts is Worcester at $90,300, the next down the Massachusetts nonmetro area at $80,820.
How many marketing specialists work in Springfield?
BLS counts about 1,050 in the May 2025 survey. That is 3% of the Massachusetts total of 39,710. Only Boston-Cambridge and Worcester have more in Massachusetts.
Does a marketing specialist cost more than a recruiter in Springfield?
Yes: $8,230 a year more at the median. The medians are $85,970 and $77,740.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.