Marketing Specialist salary in Amherst Town-Northampton, MA

Pay in Amherst Town-Northampton against Massachusetts and the US

The middle half of marketing specialists in Amherst Town-Northampton earns $56,890–$100,010. Pay is tightly grouped: the top tenth starts at $130,370, only 2.7 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($82,990) is 14% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $43,120 wide, against $56,240 across Massachusetts and $49,960 nationally: employers in Amherst Town-Northampton pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $27,460 over the median, the 25th only $15,660 under it. An offer at the 75th percentile adds about $35,432 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Amherst Town-Northampton, and the Massachusetts statewide median of $101,810 falls between the 75th and 90th percentiles.

What a hire really costs in Amherst Town-Northampton

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $21,063 to the $72,550 median and brings it to $93,613 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Amherst Town-Northampton

Of the 14 roles we track in Amherst Town-Northampton, this one ranks #5 by median pay, between sales development representatives ($74,710) and executive assistants ($72,050). Project Coordinator is the highest at $85,320.

Measured against the US median, marketing specialists rank #13 of the 14 roles we track in Amherst Town-Northampton (-7.9%), between executive assistants (-5.9%) and project coordinators (-16.6%). The typical role here is at +1.3%, so, measured against the US, marketing specialists cost less in Amherst Town-Northampton than the area's general pay level would suggest. Marketing specialists hold 5.9% of the jobs in these 14 roles in Amherst Town-Northampton, 10.3% across Massachusetts and 5.8% nationally. That is close to the national mix.

Other areas in Massachusetts

Across the 7 areas of Massachusetts with data for this job, the median runs from $72,550 in Amherst Town-Northampton to $102,390 in Boston-Cambridge, a gap of $29,840 a year. All 4 areas in Massachusetts with more marketing specialists than Amherst Town-Northampton also pay more, among them Boston-Cambridge, MA-NH ($102,390) and Worcester, MA ($90,300).

Amherst Town-Northampton against other US metro areas

By number of jobs, Amherst Town-Northampton is #244 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Massachusetts, Kansas City and Glens Falls pay just above Amherst Town-Northampton and Midland and Waterbury-Shelton just below. All four are within $480 a year of the median in Amherst Town-Northampton. Of the three markets with about as many marketing specialists, one pays more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.