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Marketing Specialist salary and cost of hiring in Massachusetts

The median marketing specialist in Massachusetts earned $101,810 a year in May 2025[1], 29.3% above the US median of $78,760. That puts Massachusetts at #1 of 51 states for this job.

$8,484median pay per month in Massachusetts
$12,120employer cost per month with benefits
$48.95median pay per hour
39,710people in this job in Massachusetts

BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.

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Salary range

Range10thMedian90th
Massachusetts$58,090$101,810$166,970
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in Massachusetts earns $77,220–$133,460; the top tenth earns $166,970 or more, 2.9 times the bottom tenth.

What a hire really costs

Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Massachusetts median that makes about $145,443 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].

$145,443local hire, first year incl. benefits
-remote hire, first year incl. fee
-difference in year one
-of the local cost saved

Pay by metro area in Massachusetts

AreaMedian75th percentileJobs
Boston-Cambridge-Newton, MA-NH
$102,390
$134,14032,310
Worcester, MA
$90,300
$123,3302,030
Springfield, MA
$85,970
$122,5101,050
Massachusetts nonmetropolitan area
$80,820
$129,900210
Barnstable Town, MA
$79,150
$116,350440
Pittsfield, MA
$75,940
$120,900300
Amherst Town-Northampton, MA
$72,550
$100,010350

Boston-Cambridge-Newton, MA-NH pays the most ($102,390) and Amherst Town-Northampton, MA the least ($72,550): $29,840 a year apart for the same job.

What a marketing specialist does

A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.

Neighbours in the ranking

StateMedianvs Massachusetts
Massachusetts
$101,810
+0.0%
Delaware
$101,270
-0.5%
New York
$98,580
-3.2%

Questions

How much does a marketing specialist earn in Massachusetts?

The median was $101,810 a year in the May 2025 BLS survey; the middle half earned $77,220 to $133,460.

What does it cost to employ a marketing specialist in Massachusetts?

About $145,443 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).

Where in Massachusetts do marketing specialists earn the most?

Boston-Cambridge-Newton, MA-NH, with a median of $102,390 a year.

Other roles in Massachusetts

Hire marketing specialists remotely

Sources

  1. BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
  3. Silkstaff pricing: https://silkstaff.com/#pricing
  4. Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Last updated 2026-11-05.