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Marketing Specialist salary and cost of hiring in New York

The median marketing specialist in New York earned $98,580 a year in May 2025[1], 25.2% above the US median of $78,760. That puts New York at #3 of 51 states for this job.

$98,580median annual wage
$140,829employer cost with benefits
$47.39median per hour
80,500people in this job in New York

BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-16.

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Salary range

Range10thMedian90th
New York$56,070$98,580$165,920
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in New York earns $72,600–$129,430; the top tenth earns $165,920 or more, 3.0 times the bottom tenth.

What a hire really costs

Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the New York median that makes about $140,829 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].

$140,829local hire, first year incl. benefits
-remote hire, first year incl. fee
-difference in year one
-of the local cost saved

Pay by metro area in New York

AreaMedian75th percentileJobs
New York-Newark-Jersey City, NY-NJ
$100,520
$130,70079,290
Ithaca, NY
$78,810
$108,830240
Rochester, NY
$77,170
$100,3902,550
Syracuse, NY
$77,110
$101,3201,180
Kiryas Joel-Poughkeepsie-Newburgh, NY
$76,300
$100,300970
Albany-Schenectady-Troy, NY
$76,140
$101,9802,160
Buffalo-Cheektowaga, NY
$75,990
$101,2102,520
Glens Falls, NY
$72,580
$101,170170
Utica-Rome, NY
$70,170
$96,530460
Binghamton, NY
$66,330
$97,920340
Central East New York nonmetropolitan area
$65,440
$87,750530
Southwest New York nonmetropolitan area
$63,760
$93,600610
Kingston, NY
$62,710
$93,310260
Watertown-Fort Drum, NY
$59,700
$80,630120
Capital/Northern New York nonmetropolitan area
$59,680
$80,560370
Elmira, NY
$58,410
$84,080120

New York-Newark-Jersey City, NY-NJ pays the most ($100,520) and Elmira, NY the least ($58,410): $42,110 a year apart for the same job.

What a marketing specialist does

A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.

Neighbours in the ranking

StateMedianvs New York
Massachusetts
$101,810
+3.3%
Delaware
$101,270
+2.7%
New York
$98,580
+0.0%
District of Columbia
$98,090
-0.5%
Washington
$95,120
-3.5%

Questions

How much does a marketing specialist earn in New York?

The median was $98,580 a year in the May 2025 BLS survey; the middle half earned $72,600 to $129,430.

What does it cost to employ a marketing specialist in New York?

About $140,829 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).

Where in New York do marketing specialists earn the most?

New York-Newark-Jersey City, NY-NJ, with a median of $100,520 a year.

Other roles in New York

Hire marketing specialists remotely

Sources

  1. BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
  3. Silkstaff pricing: https://silkstaff.com/#pricing
  4. Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Data checked 2026-10-16.