Cost of hiring a marketing specialist in New York-Newark, NY-NJ
No other area in New York pays marketing specialists more than New York-Newark: the median is $100,520 a year[1]. That is 2.0% above the New York statewide median of $98,580, and 27.6% above the US median of $78,760. Nationally that is #5 of 516 areas, in the top tenth. With about 79,290 marketing specialists, no area in New York employs more.
BLS occupation 13-1161, area New York-Newark-Jersey City, NY-NJ. Data from the May 2025 release, checked 2026-10-15.
Pay in New York-Newark against New York and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| New York-Newark, NY-NJ | $60,400 | $100,520 | $166,880 | |
| New York | $56,070 | $98,580 | $165,920 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in New York-Newark earns $76,510–$130,700. Pay is tightly grouped: the top tenth starts at $166,880, only 2.8 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $60,400 | $5,033 | $29.04 | $86,286 |
| 25th percentile | $76,510 | $6,376 | $36.78 | $109,300 |
| Median | $100,520 | $8,377 | $48.33 | $143,600 |
| 75th percentile | $130,700 | $10,892 | $62.84 | $186,714 |
| 90th percentile | $166,880 | $13,907 | $80.23 | $238,400 |
The step from the 25th percentile to the median is $24,010 a year; from the median to the 75th it is $30,180, or about $43,114 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
What a hire really costs in New York-Newark
At the $100,520 median, a local hire costs about $143,600 a year: benefits and payroll taxes are 30.0% of total compensation in US private industry[2], about $43,080 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Other roles in New York-Newark
Of the 17 roles we track in New York-Newark, this one ranks #3 by median pay. Project Coordinator is the highest at $126,660 and Virtual Receptionist the lowest at $44,690.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Project Coordinator | +26.0% | 68,910 | |
| Accountant | +5.1% | 111,930 | |
| Marketing Specialist | this role | 79,290 | |
| Sales Development Representative | -6.7% | 91,680 | |
| Recruiter | -10.7% | 52,370 | |
| Executive Assistant | -16.6% | 76,950 | |
| Office Manager | -19.7% | 95,180 | |
| Paralegal | -25.1% | 33,850 | |
| Payroll Specialist | -36.8% | 7,770 | |
| Bookkeeper | -39.7% | 77,010 | |
| HR Assistant | -43.4% | 7,640 | |
| Administrative Assistant | -48.8% | 122,680 | |
| Customer Support Specialist | -50.7% | 125,570 | |
| Medical Administrative Assistant | -51.0% | 52,640 | |
| E-commerce Order Specialist | -52.4% | 4,120 | |
| Data Entry Specialist | -54.9% | 10,110 | |
| Virtual Receptionist | -55.5% | 74,190 |
Other areas in New York
Across the 16 areas of New York with data for this job, the median runs from $58,410 in Elmira to $100,520 in New York-Newark, a gap of $42,110 a year.
| Area | Median | vs New York-Newark | Jobs |
|---|---|---|---|
| New York-Newark, NY-NJ | this area | 79,290 | |
| Ithaca, NY | -21.6% | 240 | |
| Rochester, NY | -23.2% | 2,550 | |
| Syracuse, NY | -23.3% | 1,180 | |
| Kiryas Joel-Poughkeepsie, NY | -24.1% | 970 | |
| Albany-Schenectady, NY | -24.3% | 2,160 | |
| Buffalo-Cheektowaga, NY | -24.4% | 2,520 |
Questions
How much does it cost to hire a marketing specialist in New York-Newark, NY-NJ?
About $143,600 a year at the median, or $11,967 a month: $100,520 in pay plus benefits and payroll taxes at the 30% share of total compensation in US private industry (June 2026). Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in New York-Newark?
The median was $100,520 a year in the May 2025 BLS survey. The 10th percentile was $60,400, the 90th $166,880, and the middle half earned $76,510 to $130,700.
Is New York-Newark the most expensive area in New York for marketing specialists?
Yes. Its median of $100,520 is the highest of 16 areas in New York. Ithaca comes next at $78,810.
How many marketing specialists work in New York-Newark?
BLS counts about 79,290 in the May 2025 survey.
Does a marketing specialist cost more than a sales development representative in New York-Newark?
Yes: $6,770 a year more at the median. The medians are $100,520 and $93,750.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-05.