Marketing Specialist salary and cost of hiring in Pennsylvania
The median marketing specialist in Pennsylvania earned $68,760 a year in May 2025[1], 12.7% below the US median of $78,760. That puts Pennsylvania at #29 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-16.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Pennsylvania | $34,160 | $68,760 | $128,810 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Pennsylvania earns $49,790–$96,670; the top tenth earns $128,810 or more, 3.8 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Pennsylvania median that makes about $98,229 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Pennsylvania
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | $109,350 | 17,600 | |
| Harrisburg-Carlisle, PA | $92,360 | 1,560 | |
| Allentown-Bethlehem-Easton, PA-NJ | $94,060 | 1,400 | |
| Chambersburg, PA | $77,030 | 180 | |
| York-Hanover, PA | $91,460 | 570 | |
| Lancaster, PA | $84,750 | 990 | |
| Pittsburgh, PA | $82,690 | 4,940 | |
| Reading, PA | $84,590 | 520 | |
| Lebanon, PA | $80,190 | 120 | |
| Altoona, PA | $77,950 | 150 | |
| Williamsport, PA | $79,990 | 150 | |
| State College, PA | $82,350 | 280 | |
| Central Pennsylvania nonmetropolitan area | $78,680 | 470 | |
| Erie, PA | $76,790 | 420 | |
| Northeastern Pennsylvania nonmetropolitan area | $79,320 | 290 | |
| Scranton--Wilkes-Barre, PA | $77,250 | 770 | |
| Southwestern Pennsylvania nonmetropolitan area | $75,070 | 310 | |
| Northwestern Pennsylvania nonmetropolitan area | $73,350 | 350 | |
| Gettysburg, PA | $64,750 | 80 | |
| Johnstown, PA | $75,350 | 110 |
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD pays the most ($79,420) and Johnstown, PA the least ($50,770): $28,650 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
| State | Median | vs Pennsylvania |
|---|---|---|
| Tennessee | +1.5% | |
| South Carolina | +1.0% | |
| Pennsylvania | +0.0% | |
| Montana | -1.0% | |
| Michigan | -2.9% |
Questions
How much does a marketing specialist earn in Pennsylvania?
The median was $68,760 a year in the May 2025 BLS survey; the middle half earned $49,790 to $96,670.
What does it cost to employ a marketing specialist in Pennsylvania?
About $98,229 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Pennsylvania do marketing specialists earn the most?
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD, with a median of $79,420 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Data checked 2026-10-16.