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Marketing Specialist salary and cost of hiring in South Carolina

The median marketing specialist in South Carolina earned $69,440 a year in May 2025[1], 11.8% below the US median of $78,760. That puts South Carolina at #28 of 51 states for this job.

$5,787median pay per month in South Carolina
$8,267employer cost per month with benefits
$33.38median pay per hour
11,920people in this job in South Carolina

BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.

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Salary range

Range10thMedian90th
South Carolina$39,950$69,440$153,090
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in South Carolina earns $51,410–$100,020; the top tenth earns $153,090 or more, 3.8 times the bottom tenth.

What a hire really costs

Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the South Carolina median that makes about $99,200 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].

$99,200local hire, first year incl. benefits
-remote hire, first year incl. fee
-difference in year one
-of the local cost saved

Pay by metro area in South Carolina

AreaMedian75th percentileJobs
Spartanburg, SC
$74,510
$100,830570
Greenville-Anderson-Greer, SC
$71,910
$98,3002,430
Hilton Head Island-Bluffton-Port Royal, SC
$71,330
$113,450450
Northwestern South Carolina nonmetropolitan area
$68,620
$106,480260
Columbia, SC
$68,600
$102,0901,800
Charleston-North Charleston, SC
$65,650
$92,8902,160
Northeastern South Carolina nonmetropolitan area
$63,150
$98,630170
Florence, SC
$59,280
$81,890250
Myrtle Beach-Conway-North Myrtle Beach, SC
$57,840
$81,850590
Sumter, SC
$54,980
$81,570100
Southern South Carolina nonmetropolitan area
$53,460
$76,020140

Spartanburg, SC pays the most ($74,510) and Southern South Carolina nonmetropolitan area the least ($53,460): $21,050 a year apart for the same job.

What a marketing specialist does

A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.

Neighbours in the ranking

StateMedianvs South Carolina
Missouri
$70,140
+1.0%
Tennessee
$69,790
+0.5%
South Carolina
$69,440
+0.0%
Pennsylvania
$68,760
-1.0%
Montana
$68,080
-2.0%

Questions

How much does a marketing specialist earn in South Carolina?

The median was $69,440 a year in the May 2025 BLS survey; the middle half earned $51,410 to $100,020.

What does it cost to employ a marketing specialist in South Carolina?

About $99,200 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).

Where in South Carolina do marketing specialists earn the most?

Spartanburg, SC, with a median of $74,510 a year.

Other roles in South Carolina

Hire marketing specialists remotely

Sources

  1. BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
  3. Silkstaff pricing: https://silkstaff.com/#pricing
  4. Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Last updated 2026-11-05.