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Marketing Specialist salary and cost of hiring in Missouri

The median marketing specialist in Missouri earned $70,140 a year in May 2025[1], 10.9% below the US median of $78,760. That puts Missouri at #26 of 51 states for this job.

$5,845median pay per month in Missouri
$8,350employer cost per month with benefits
$33.72median pay per hour
14,890people in this job in Missouri

BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.

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Salary range

Range10thMedian90th
Missouri$37,970$70,140$129,140
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in Missouri earns $48,680–$100,710; the top tenth earns $129,140 or more, 3.4 times the bottom tenth.

What a hire really costs

Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Missouri median that makes about $100,200 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].

$100,200local hire, first year incl. benefits
-remote hire, first year incl. fee
-difference in year one
-of the local cost saved

Pay by metro area in Missouri

AreaMedian75th percentileJobs
St. Louis, MO-IL
$74,130
$99,6306,980
Kansas City, MO-KS
$72,580
$98,9906,920
Columbia, MO
$64,720
$81,710600
Jefferson City, MO
$62,460
$81,840270
St. Joseph, MO-KS
$58,530
$80,670160
Springfield, MO
$57,280
$75,930900
North Missouri nonmetropolitan area
$56,130
$75,220190
Southeast Missouri nonmetropolitan area
$55,370
$78,770310
Joplin, MO-KS
$55,050
$73,990270
Cape Girardeau, MO-IL
$50,340
$72,550140
Central Missouri nonmetropolitan area
$49,920
$73,050400
Southwest Missouri nonmetropolitan area
$40,570
$63,080250

St. Louis, MO-IL pays the most ($74,130) and Southwest Missouri nonmetropolitan area the least ($40,570): $33,560 a year apart for the same job.

What a marketing specialist does

A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.

Neighbours in the ranking

StateMedianvs Missouri
Nevada
$71,840
+2.4%
Kansas
$70,430
+0.4%
Missouri
$70,140
+0.0%
Tennessee
$69,790
-0.5%
South Carolina
$69,440
-1.0%

Questions

How much does a marketing specialist earn in Missouri?

The median was $70,140 a year in the May 2025 BLS survey; the middle half earned $48,680 to $100,710.

What does it cost to employ a marketing specialist in Missouri?

About $100,200 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).

Where in Missouri do marketing specialists earn the most?

St. Louis, MO-IL, with a median of $74,130 a year.

Other roles in Missouri

Hire marketing specialists remotely

Sources

  1. BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
  3. Silkstaff pricing: https://silkstaff.com/#pricing
  4. Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Last updated 2026-11-05.