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Marketing Specialist salary and cost of hiring in Tennessee

The median marketing specialist in Tennessee earned $69,790 a year in May 2025[1], 11.4% below the US median of $78,760. That puts Tennessee at #27 of 51 states for this job.

$5,816median pay per month in Tennessee
$8,308employer cost per month with benefits
$33.55median pay per hour
13,040people in this job in Tennessee

BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.

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Salary range

Range10thMedian90th
Tennessee$39,480$69,790$134,740
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in Tennessee earns $51,820–$96,520; the top tenth earns $134,740 or more, 3.4 times the bottom tenth.

What a hire really costs

Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Tennessee median that makes about $99,700 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].

$99,700local hire, first year incl. benefits
-remote hire, first year incl. fee
-difference in year one
-of the local cost saved

Pay by metro area in Tennessee

AreaMedian75th percentileJobs
Nashville-Davidson--Murfreesboro--Franklin, TN
$77,240
$108,6905,510
Memphis, TN-MS-AR
$71,600
$97,8201,880
Chattanooga, TN-GA
$66,460
$96,610990
Kingsport-Bristol, TN-VA
$65,420
$82,770440
Knoxville, TN
$62,890
$82,1701,730
North Central Tennessee nonmetropolitan area
$62,750
$76,360240
Morristown, TN
$62,410
$77,770100
Cleveland, TN
$61,580
$68,730130
Johnson City, TN
$58,760
$75,460220
Clarksville, TN-KY
$58,020
$79,160250
Jackson, TN
$57,790
$70,530140
South Central Tennessee nonmetropolitan area
$57,060
$77,020210
West Tennessee nonmetropolitan area
$55,750
$74,680270
East Tennessee nonmetropolitan area
$53,560
$68,620320

Nashville-Davidson--Murfreesboro--Franklin, TN pays the most ($77,240) and East Tennessee nonmetropolitan area the least ($53,560): $23,680 a year apart for the same job.

What a marketing specialist does

A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.

Neighbours in the ranking

StateMedianvs Tennessee
Kansas
$70,430
+0.9%
Missouri
$70,140
+0.5%
Tennessee
$69,790
+0.0%
South Carolina
$69,440
-0.5%
Pennsylvania
$68,760
-1.5%

Questions

How much does a marketing specialist earn in Tennessee?

The median was $69,790 a year in the May 2025 BLS survey; the middle half earned $51,820 to $96,520.

What does it cost to employ a marketing specialist in Tennessee?

About $99,700 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).

Where in Tennessee do marketing specialists earn the most?

Nashville-Davidson--Murfreesboro--Franklin, TN, with a median of $77,240 a year.

Other roles in Tennessee

Hire marketing specialists remotely

Sources

  1. BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
  3. Silkstaff pricing: https://silkstaff.com/#pricing
  4. Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Last updated 2026-11-05.