Marketing Specialist salary and cost of hiring in Kansas
The median marketing specialist in Kansas earned $70,430 a year in May 2025[1], 10.6% below the US median of $78,760. That puts Kansas at #25 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Kansas | $38,540 | $70,430 | $128,650 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Kansas earns $52,850–$96,760; the top tenth earns $128,650 or more, 3.3 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Kansas median that makes about $100,614 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Kansas
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Lawrence, KS | $97,320 | 260 | |
| Topeka, KS | $92,600 | 620 | |
| Wichita, KS | $89,140 | 1,470 | |
| Kansas nonmetropolitan area | $85,230 | 1,160 | |
| Manhattan, KS | $88,640 | 220 |
Lawrence, KS pays the most ($67,060) and Manhattan, KS the least ($61,100): $5,960 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
Questions
How much does a marketing specialist earn in Kansas?
The median was $70,430 a year in the May 2025 BLS survey; the middle half earned $52,850 to $96,760.
What does it cost to employ a marketing specialist in Kansas?
About $100,614 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Kansas do marketing specialists earn the most?
Lawrence, KS, with a median of $67,060 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-05.