Marketing Specialist salary and cost of hiring in Montana
The median marketing specialist in Montana earned $68,080 a year in May 2025[1], 13.6% below the US median of $78,760. That puts Montana at #30 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Montana | $40,450 | $68,080 | $105,320 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Montana earns $53,190–$80,730; the top tenth earns $105,320 or more, 2.6 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Montana median that makes about $97,257 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Montana
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| East-Central Montana nonmetropolitan area | $104,000 | 60 | |
| Southwest Montana nonmetropolitan area | $93,460 | 80 | |
| Billings, MT | $81,170 | 250 | |
| West Montana nonmetropolitan area | $78,400 | 150 | |
| Bozeman, MT | $83,160 | 320 | |
| Helena, MT | $77,200 | 130 | |
| Missoula, MT | $78,770 | 280 | |
| Great Falls, MT | $74,860 | 80 |
East-Central Montana nonmetropolitan area pays the most ($76,330) and Great Falls, MT the least ($60,440): $15,890 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
| State | Median | vs Montana |
|---|---|---|
| South Carolina | +2.0% | |
| Pennsylvania | +1.0% | |
| Montana | +0.0% | |
| Michigan | -1.9% | |
| Alaska | -2.0% |
Questions
How much does a marketing specialist earn in Montana?
The median was $68,080 a year in the May 2025 BLS survey; the middle half earned $53,190 to $80,730.
What does it cost to employ a marketing specialist in Montana?
About $97,257 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Montana do marketing specialists earn the most?
East-Central Montana nonmetropolitan area, with a median of $76,330 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-05.