Marketing Specialist salary in Scranton-Wilkes-Barre, PA

Pay in Scranton-Wilkes-Barre against Pennsylvania and the US

The middle half of marketing specialists in Scranton-Wilkes-Barre earns $46,920–$77,250. Pay is tightly grouped: the top tenth starts at $105,670, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($66,870) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $30,330 wide, against $46,880 across Pennsylvania and $49,960 nationally: employers in Scranton-Wilkes-Barre pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $16,810 a year in pay and about $21,690 in employer cost. Going down to the 25th percentile saves $13,520 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Scranton-Wilkes-Barre, and the Pennsylvania statewide median of $68,760 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Scranton-Wilkes-Barre

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $17,547 to the $60,440 median and brings it to $77,987 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Scranton-Wilkes-Barre

Of the 17 roles we track in Scranton-Wilkes-Barre, this one ranks #6 by median pay, between office managers ($62,400) and paralegals ($57,600). Project Coordinator is the highest at $91,820.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Scranton-Wilkes-Barre (-23.3%); HR assistants come first (-3.1%). The typical role here is at -10.0%, so, measured against the US, marketing specialists cost less in Scranton-Wilkes-Barre than the area's general pay level would suggest. Marketing specialists hold 3.8% of the jobs in these 17 roles in Scranton-Wilkes-Barre, 5.4% across Pennsylvania and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Pennsylvania

Across the 20 areas of Pennsylvania with data for this job, the median runs from $50,770 in Johnstown to $79,420 in Philadelphia-Camden, a gap of $28,650 a year. All 5 areas in Pennsylvania with more marketing specialists than Scranton-Wilkes-Barre also pay more, among them Philadelphia-Camden, PA-NJ ($79,420) and Pittsburgh, PA ($63,190).

Scranton-Wilkes-Barre against other US metro areas

By number of jobs, Scranton-Wilkes-Barre is #124 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Pennsylvania, Great Falls and Macon-Bibb County pay just above Scranton-Wilkes-Barre and Mobile and Jackson just below. All four are within $130 a year of the median in Scranton-Wilkes-Barre. Of the three markets with about as many marketing specialists, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.