Marketing Specialist salary in Sioux Falls, SD-MN

Pay in Sioux Falls against South Dakota and the US

The middle half of marketing specialists in Sioux Falls earns $54,900–$96,120. Pay is tightly grouped: the top tenth starts at $124,990, only 2.6 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($77,120) is 17% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $41,220 wide, between the figure for South Dakota ($36,210) and the US figure ($49,960).

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $30,060 over the median, the 25th only $11,160 under it. An offer at the 75th percentile adds about $38,787 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Sioux Falls, and the South Dakota statewide median of $63,490 falls between the 25th percentile and the median.

What a hire really costs in Sioux Falls

At the $66,060 median, a local hire costs about $85,239 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $19,179 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Sioux Falls

Of the 16 roles we track in Sioux Falls, this one ranks #5 by median pay, between office managers ($67,320) and sales development representatives ($62,740). Project Coordinator is the highest at $84,190.

Measured against the US median, marketing specialists rank #14 of the 16 roles we track in Sioux Falls (-16.1%), between payroll specialists (-14.5%) and project coordinators (-17.7%). The typical role here is at -7.5%, so, measured against the US, marketing specialists cost less in Sioux Falls than the area's general pay level would suggest. Marketing specialists hold 4.3% of the jobs in these 16 roles in Sioux Falls, 3.5% across South Dakota and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in South Dakota

Across the 4 areas of South Dakota with data for this job, the median runs from $61,560 in the West South Dakota nonmetro area to $66,060 in Sioux Falls, a gap of $4,500 a year. No other area in South Dakota has as many marketing specialists, and all 3 others pay less.

Sioux Falls against other US metro areas

By number of jobs, Sioux Falls is #125 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside South Dakota, Ann Arbor and Reno pay just above Sioux Falls and Akron and Bozeman just below. All four are within $200 a year of the median in Sioux Falls. Of the three markets with about as many marketing specialists, one pays more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.