Marketing Specialist salary in the East South Dakota nonmetro area

Pay in the East South Dakota nonmetro area against South Dakota and the US

The middle half of marketing specialists in the East South Dakota nonmetro area earns $51,100–$79,580. Pay is tightly grouped: the top tenth starts at $104,050, only 2.3 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($69,280) is 9% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $28,480 wide, against $36,210 across South Dakota and $49,960 nationally: employers in the East South Dakota nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $12,390 a year; from the median to the 75th it is $16,090, or about $20,761 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the East South Dakota nonmetro area, and the South Dakota statewide median of $63,490 falls there too.

What a hire really costs in the East South Dakota nonmetro area

At the $63,490 median, a local hire costs about $81,923 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $18,433 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the East South Dakota nonmetro area

Of the 15 roles we track in the East South Dakota nonmetro area, this one ranks #4 by median pay, between recruiters ($65,130) and office managers ($60,970). Project Coordinator is the highest at $82,850.

Measured against the US median, marketing specialists rank #14 of the 15 roles we track in the East South Dakota nonmetro area (-19.4%), between payroll specialists (-19.1%) and executive assistants (-29.7%). The typical role here is at -12.3%, so, measured against the US, marketing specialists cost less in the East South Dakota nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.0% of the jobs in these 15 roles in the East South Dakota nonmetro area, 3.5% across South Dakota and 6.1% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in South Dakota

Across the 4 areas of South Dakota with data for this job, the median runs from $61,560 in the West South Dakota nonmetro area to $66,060 in Sioux Falls, a gap of $4,500 a year. The one area in South Dakota with more marketing specialists, Sioux Falls, SD-MN ($66,060), also pays more.

the East South Dakota nonmetro area against other US metro areas

By number of jobs, the East South Dakota nonmetro area is #263 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside South Dakota, Bellingham and Cheyenne pay just above the East South Dakota nonmetro area and Las Cruces and Punta Gorda just below. All four are within $100 a year of the median in the East South Dakota nonmetro area. Of the three markets with about as many marketing specialists, one pays more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.