Marketing Specialist salary in Reno, NV
Reno is a lower-cost market for marketing specialists: the median of $66,260 a year1 is 7.8% below the Nevada statewide median of $71,840, and 15.9% below the US median of $78,760. Nationally it ranks #161 of 516 areas. About 780 marketing specialists work here, 13% of the Nevada total.
BLS occupation 13-1161, area Reno, NV. Data from the May 2025 release, checked 2026-10-15.
Pay in Reno against Nevada and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Reno, NV | $37,240 | $66,260 | $100,870 | |
| Nevada | $37,020 | $71,840 | $123,130 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Reno earns $49,260–$80,840. Pay is tightly grouped: the top tenth starts at $100,870, only 2.7 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $31,580 wide, against $44,360 across Nevada and $49,960 nationally: employers in Reno pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $37,240 | $3,103 | $17.90 | $48,052 |
| 25th percentile | $49,260 | $4,105 | $23.68 | $63,561 |
| Median | $66,260 | $5,522 | $31.86 | $85,497 |
| 75th percentile | $80,840 | $6,737 | $38.87 | $104,310 |
| 90th percentile | $100,870 | $8,406 | $48.50 | $130,155 |
The step from the 25th percentile to the median is $17,000 a year; from the median to the 75th it is $14,580, or about $18,813 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Reno, and the Nevada statewide median of $71,840 falls there too.
What a hire really costs in Reno
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $19,237 to the $66,260 median and brings it to $85,497 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Reno
Of the 17 roles we track in Reno, this one ranks #7 by median pay, between office managers ($66,660) and payroll specialists ($59,720). Project Coordinator is the highest at $99,500.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Executive Assistant | +2.8% | 450 | |
| Office Manager | +0.6% | 2,170 | |
| Marketing Specialist | this role | 780 | |
| Payroll Specialist | -9.9% | 320 | |
| Paralegal | -16.4% | 770 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in Reno (-15.9%); bookkeepers come first (+2.6%). The typical role here is at -1.9%, so, measured against the US, marketing specialists cost less in Reno than the area's general pay level would suggest. Marketing specialists hold 3.1% of the jobs in these 17 roles in Reno, 4.0% across Nevada and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Nevada
Across the 4 areas of Nevada with data for this job, the median runs from $58,590 in the Balance of Nevada nonmetro area to $74,670 in Las Vegas-Henderson, a gap of $16,080 a year. The one area in Nevada with more marketing specialists, Las Vegas-Henderson, NV ($74,670), also pays more.
| Area | Median | vs Reno | Jobs |
|---|---|---|---|
| Las Vegas-Henderson, NV | +12.7% | 4,600 | |
| Reno, NV | this area | 780 | |
| Carson City, NV | -9.1% | 80 | |
| Balance of Nevada (Nonmetro) | -11.6% | 160 |
Reno against other US metro areas
By number of jobs, Reno is #123 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Nevada, Visalia and Binghamton pay just above Reno and Ann Arbor and Sioux Falls just below. All four are within $200 a year of the median in Reno. Of the three markets with about as many marketing specialists, one pays more.
| Metro area | Median | vs Reno | Jobs | Close in |
|---|---|---|---|---|
| Greeley, CO | +29.5% | 780 | jobs | |
| Binghamton, NY | +0.1% | 340 | pay | |
| Visalia, CA | +0.1% | 340 | pay | |
| Reno, NV | this area | 780 | ||
| Ann Arbor, MI | -0.1% | 1,160 | pay | |
| Sioux Falls, SD-MN | -0.3% | 760 | pay | |
| Fargo, ND-MN | -6.9% | 790 | jobs | |
| Scranton-Wilkes-Barre, PA | -8.8% | 770 | jobs |
Questions
How much does it cost to hire a marketing specialist in Reno, NV?
About $85,497 a year at the median, or $7,125 a month: $66,260 in pay plus about $19,237 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Reno?
The median was $66,260 a year in the May 2025 BLS survey. The 10th percentile was $37,240, the 90th $100,870, and the middle half earned $49,260 to $80,840.
Is Reno cheaper than the rest of Nevada for marketing specialists?
Yes, it costs less: a median of $66,260 against $71,840 statewide. The next area up in Nevada is Las Vegas-Henderson at $74,670, the next down Carson City at $60,250.
How many marketing specialists work in Reno?
BLS counts about 780 in the May 2025 survey. That is 13% of the Nevada total of 5,780. Only Las Vegas-Henderson has more in Nevada.
Does a marketing specialist cost more than a payroll specialist in Reno?
Yes: $6,540 a year more at the median. The medians are $66,260 and $59,720.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.