Marketing Specialist salary in Ann Arbor, MI

Pay in Ann Arbor against Michigan and the US

Marketing specialists at the 90th percentile earn $126,900, 3.2 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Ann Arbor earns $50,560–$92,370. The mean ($76,810) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $41,810 wide, against $47,830 across Michigan and $49,960 nationally: employers in Ann Arbor pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $26,160 over the median, the 25th only $15,650 under it. An offer at the 75th percentile adds about $33,755 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Ann Arbor, and the Michigan statewide median of $66,780 falls there too.

What a hire really costs in Ann Arbor

At the $66,210 median, a local hire costs about $85,432 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $19,222 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Ann Arbor

Of the 17 roles we track in Ann Arbor, this one ranks #6 by median pay, between executive assistants ($74,660) and office managers ($64,880). Project Coordinator is the highest at $103,690.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Ann Arbor (-15.9%); e-commerce order specialists come first (+9.0%). The typical role here is at +1.2%, so, measured against the US, marketing specialists cost less in Ann Arbor than the area's general pay level would suggest. Marketing specialists hold 5.9% of the jobs in these 17 roles in Ann Arbor, 6.0% across Michigan and 5.7% nationally. That is close to the national mix.

Other areas in Michigan

Across the 19 areas of Michigan with data for this job, the median runs from $53,100 in the Northern Michigan nonmetro area to $77,100 in Detroit-Warren, a gap of $24,000 a year. Of the 2 areas in Michigan with more marketing specialists than Ann Arbor, 1 pays less: Grand Rapids-Wyoming, MI ($64,880).

Ann Arbor against other US metro areas

By number of jobs, Ann Arbor is #88 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Michigan, Reno and Visalia pay just above Ann Arbor and Sioux Falls and Akron just below. All four are within $210 a year of the median in Ann Arbor. Of the three markets with about as many marketing specialists, two pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.