Marketing Specialist salary in Syracuse, NY

Pay in Syracuse against New York and the US

The middle half of marketing specialists in Syracuse earns $57,260–$101,320. Pay is tightly grouped: the top tenth starts at $132,410, only 3.0 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($83,670) is 9% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $44,060 wide, against $56,830 across New York and $49,960 nationally: employers in Syracuse pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $19,850 a year; from the median to the 75th it is $24,210, or about $31,239 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Syracuse, and the New York statewide median of $98,580 falls there too.

What a hire really costs in Syracuse

At the $77,110 median, a local hire costs about $99,497 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $22,387 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Syracuse

Of the 17 roles we track in Syracuse, this one ranks #4 by median pay, between recruiters ($77,190) and executive assistants ($76,350). Project Coordinator is the highest at $105,390.

Measured against the US median, marketing specialists rank #13 of the 17 roles we track in Syracuse (-2.1%), between accountants (-1.7%) and medical administrative assistants (-2.3%). The typical role here is at +1.3%, so, measured against the US, marketing specialists cost less in Syracuse than the area's general pay level would suggest. Marketing specialists hold 3.7% of the jobs in these 17 roles in Syracuse, 7.3% across New York and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in New York

Across the 16 areas of New York with data for this job, the median runs from $58,410 in Elmira to $100,520 in New York-Newark, a gap of $42,110 a year. Of the 4 areas in New York with more marketing specialists than Syracuse, 2 pay less: Buffalo-Cheektowaga, NY ($75,990) and Albany-Schenectady, NY ($76,140).

Syracuse against other US metro areas

By number of jobs, Syracuse is #87 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside New York, Nashville-Murfreesboro and Bend pay just above Syracuse and Detroit-Warren and Columbus just below. All four are within $130 a year of the median in Syracuse. Of the three markets with about as many marketing specialists, none pays as much.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.