Marketing Specialist salary in Spokane-Spokane Valley, WA
Spokane-Spokane Valley is a lower-cost market for marketing specialists: the median of $70,390 a year1 is 26.0% below the Washington statewide median of $95,120, and 10.6% below the US median of $78,760. That is in the top quarter of US areas (#123 of 516). About 1,200 marketing specialists work here, 5% of the Washington total.
BLS occupation 13-1161, area Spokane-Spokane Valley, WA. Data from the May 2025 release, checked 2026-10-15.
Pay in Spokane-Spokane Valley against Washington and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Spokane-Spokane Valley, WA | $45,180 | $70,390 | $135,130 | |
| Washington | $52,000 | $95,120 | $174,040 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Spokane-Spokane Valley earns $54,480–$97,090. Pay is tightly grouped: the top tenth starts at $135,130, only 3.0 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($80,670) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $42,610 wide, against $71,970 across Washington and $49,960 nationally: employers in Spokane-Spokane Valley pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $45,180 | $3,765 | $21.72 | $58,297 |
| 25th percentile | $54,480 | $4,540 | $26.19 | $70,297 |
| Median | $70,390 | $5,866 | $33.84 | $90,826 |
| 75th percentile | $97,090 | $8,091 | $46.68 | $125,277 |
| 90th percentile | $135,130 | $11,261 | $64.97 | $174,361 |
Pay climbs faster above the median than below it here: the 75th percentile is $26,700 over the median, the 25th only $15,910 under it. An offer at the 75th percentile adds about $34,452 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Spokane-Spokane Valley, and the Washington statewide median of $95,120 falls there too.
What a hire really costs in Spokane-Spokane Valley
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $20,436 to the $70,390 median and brings it to $90,826 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Spokane-Spokane Valley
Of the 17 roles we track in Spokane-Spokane Valley, this one ranks #6 by median pay, between executive assistants ($71,550) and sales development representatives ($69,950). Project Coordinator is the highest at $98,840.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Office Manager | +2.7% | 2,810 | |
| Executive Assistant | +1.6% | 550 | |
| Marketing Specialist | this role | 1,200 | |
| Sales Development Representative | -0.6% | 1,240 | |
| Payroll Specialist | -9.9% | 230 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in Spokane-Spokane Valley (-10.6%); data entry specialists come first (+12.8%). The typical role here is at +4.0%, so, measured against the US, marketing specialists cost less in Spokane-Spokane Valley than the area's general pay level would suggest. Marketing specialists hold 5.1% of the jobs in the 16 of these roles with a job count in Spokane-Spokane Valley, 7.2% across Washington and 5.7% nationally. That is close to the national mix.
Other areas in Washington
Across the 13 areas of Washington with data for this job, the median runs from $62,310 in the Western Washington nonmetro area to $102,170 in Seattle-Tacoma, a gap of $39,860 a year. The one area in Washington with more marketing specialists, Seattle-Tacoma, WA ($102,170), also pays more.
| Area | Median | vs Spokane-Spokane Valley | Jobs |
|---|---|---|---|
| Bremerton-Silverdale, WA | +8.3% | 340 | |
| Eastern Washington (Nonmetro) | +2.1% | 310 | |
| Longview-Kelso, WA | +1.0% | 100 | |
| Spokane-Spokane Valley, WA | this area | 1,200 | |
| Wenatchee-East Wenatchee, WA | -1.7% | 160 | |
| Mount Vernon-Anacortes, WA | -2.4% | 200 | |
| Yakima, WA | -7.8% | 240 |
Spokane-Spokane Valley against other US metro areas
By number of jobs, Spokane-Spokane Valley is #86 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Washington, Salinas and Manchester-Nashua pay just above Spokane-Spokane Valley and Battle Creek and Utica-Rome just below. All four are within $220 a year of the median in Spokane-Spokane Valley. Of the three markets with about as many marketing specialists, all three pay more.
| Metro area | Median | vs Spokane-Spokane Valley | Jobs | Close in |
|---|---|---|---|---|
| Syracuse, NY | +9.5% | 1,180 | jobs | |
| New Haven, CT | +6.3% | 1,230 | jobs | |
| Portland-South Portland, ME | +4.3% | 1,240 | jobs | |
| Manchester-Nashua, NH | +0.3% | 980 | pay | |
| Salinas, CA | +0.1% | 540 | pay | |
| Spokane-Spokane Valley, WA | this area | 1,200 | ||
| Battle Creek, MI | -0.0% | 250 | pay | |
| Utica-Rome, NY | -0.3% | 460 | pay |
Questions
How much does it cost to hire a marketing specialist in Spokane-Spokane Valley, WA?
About $90,826 a year at the median, or $7,569 a month: $70,390 in pay plus about $20,436 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Spokane-Spokane Valley?
Pay here is higher than in three quarters of US areas. The median was $70,390 a year in the May 2025 BLS survey. The 10th percentile was $45,180, the 90th $135,130, and the middle half earned $54,480 to $97,090.
Is Spokane-Spokane Valley cheaper than the rest of Washington for marketing specialists?
Yes, it costs less: a median of $70,390 against $95,120 statewide. The next area up in Washington is Longview-Kelso at $71,120, the next down Wenatchee-East Wenatchee at $69,160.
How many marketing specialists work in Spokane-Spokane Valley?
BLS counts about 1,200 in the May 2025 survey. That is 5% of the Washington total of 24,460. Only Seattle-Tacoma has more in Washington.
Does a marketing specialist cost more than a sales development representative in Spokane-Spokane Valley?
Yes: $440 a year more at the median. The medians are $70,390 and $69,950.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.