Marketing Specialist salary in Manchester-Nashua, NH
Manchester-Nashua is the most expensive place in New Hampshire to hire a marketing specialist. The median is $70,570 a year1, 9.3% above the New Hampshire statewide median of $64,570 and 10.4% below the US median of $78,760. That is in the top quarter of US areas (#121 of 516). With about 980 marketing specialists, 23% of the New Hampshire total, no area in New Hampshire employs more.
BLS occupation 13-1161, area Manchester-Nashua, NH. Data from the May 2025 release, checked 2026-10-15.
Pay in Manchester-Nashua against New Hampshire and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Manchester-Nashua, NH | $45,720 | $70,570 | $137,440 | |
| New Hampshire | $46,660 | $64,570 | $136,640 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Manchester-Nashua earns $53,560–$99,880. Pay is tightly grouped: the top tenth starts at $137,440, only 3.0 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($81,680) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $46,320 wide, between the figure for New Hampshire ($44,080) and the US figure ($49,960).
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $45,720 | $3,810 | $21.98 | $58,994 |
| 25th percentile | $53,560 | $4,463 | $25.75 | $69,110 |
| Median | $70,570 | $5,881 | $33.93 | $91,058 |
| 75th percentile | $99,880 | $8,323 | $48.02 | $128,877 |
| 90th percentile | $137,440 | $11,453 | $66.08 | $177,342 |
Pay climbs faster above the median than below it here: the 75th percentile is $29,310 over the median, the 25th only $17,010 under it. An offer at the 75th percentile adds about $37,819 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Manchester-Nashua, and the New Hampshire statewide median of $64,570 falls between the 25th percentile and the median.
What a hire really costs in Manchester-Nashua
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $20,488 to the $70,570 median and brings it to $91,058 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Manchester-Nashua
Of the 17 roles we track in Manchester-Nashua, this one ranks #7 by median pay, between sales development representatives ($70,930) and payroll specialists ($62,050). Project Coordinator is the highest at $90,180.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Executive Assistant | +0.9% | 350 | |
| Sales Development Representative | +0.5% | 1,540 | |
| Marketing Specialist | this role | 980 | |
| Payroll Specialist | -12.1% | 230 | |
| Paralegal | -12.1% | 500 |
Measured against the US median, marketing specialists rank #16 of the 17 roles we track in Manchester-Nashua (-10.4%), between executive assistants (-7.0%) and project coordinators (-11.9%). The typical role here is at -0.0%, so, measured against the US, marketing specialists cost less in Manchester-Nashua than the area's general pay level would suggest. Marketing specialists hold 4.4% of the jobs in these 17 roles in Manchester-Nashua, 5.6% across New Hampshire and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in New Hampshire
Across the 4 areas of New Hampshire with data for this job, the median runs from $58,680 in the Southwestern New Hampshire nonmetro area to $70,570 in Manchester-Nashua, a gap of $11,890 a year. No other area in New Hampshire has as many marketing specialists, and all 3 others pay less.
| Area | Median | vs Manchester-Nashua | Jobs |
|---|---|---|---|
| Manchester-Nashua, NH | this area | 980 | |
| Northern New Hampshire (Nonmetro) | -9.7% | 350 | |
| Central New Hampshire (Nonmetro) | -12.2% | 360 | |
| Southwestern New Hampshire (Nonmetro) | -16.8% | 210 |
Manchester-Nashua against other US metro areas
By number of jobs, Manchester-Nashua is #103 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside New Hampshire, Racine-Mount Pleasant and Kenosha pay just above Manchester-Nashua and Salinas and Spokane-Spokane Valley just below. All four are within $180 a year of the median in Manchester-Nashua. Of the three markets with about as many marketing specialists, one pays more.
| Metro area | Median | vs Manchester-Nashua | Jobs | Close in |
|---|---|---|---|---|
| Kiryas Joel-Poughkeepsie, NY | +8.1% | 970 | jobs | |
| Kenosha, WI | +0.2% | 380 | pay | |
| Racine-Mount Pleasant, WI | +0.1% | 280 | pay | |
| Manchester-Nashua, NH | this area | 980 | ||
| Salinas, CA | -0.2% | 540 | pay | |
| Spokane-Spokane Valley, WA | -0.3% | 1,200 | pay | |
| Chattanooga, TN-GA | -5.8% | 990 | jobs | |
| Lancaster, PA | -8.2% | 990 | jobs |
Questions
How much does it cost to hire a marketing specialist in Manchester-Nashua, NH?
About $91,058 a year at the median, or $7,588 a month: $70,570 in pay plus about $20,488 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Manchester-Nashua?
Pay here is higher than in three quarters of US areas. The median was $70,570 a year in the May 2025 BLS survey. The 10th percentile was $45,720, the 90th $137,440, and the middle half earned $53,560 to $99,880.
Is Manchester-Nashua the most expensive area in New Hampshire for marketing specialists?
Yes. Its median of $70,570 is the highest of 4 areas in New Hampshire. The Northern New Hampshire nonmetro area comes next at $63,720.
How many marketing specialists work in Manchester-Nashua?
BLS counts about 980 in the May 2025 survey. That is 23% of the New Hampshire total of 4,200. No other area in New Hampshire has as many.
Does a marketing specialist cost more than a payroll specialist in Manchester-Nashua?
Yes: $8,520 a year more at the median. The medians are $70,570 and $62,050.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.