Marketing Specialist salary in Racine-Mount Pleasant, WI
For this job Racine-Mount Pleasant sits between the state and national figures, with a median of $70,660 a year1. That is 9.0% above the Wisconsin statewide median of $64,800, and 10.3% below the US median of $78,760. That is in the top quarter of US areas (#120 of 516). The market is small, about 280 people, 2% of the Wisconsin total, so expect few local candidates at a time.
BLS occupation 13-1161, area Racine-Mount Pleasant, WI. Data from the May 2025 release, checked 2026-10-15.
Pay in Racine-Mount Pleasant against Wisconsin and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Racine-Mount Pleasant, WI | $41,650 | $70,660 | $115,320 | |
| Wisconsin | $42,640 | $64,800 | $117,910 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Racine-Mount Pleasant earns $53,370–$98,630. Pay is tightly grouped: the top tenth starts at $115,320, only 2.8 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is $45,260 wide, between the figure for Wisconsin ($37,110) and the US figure ($49,960).
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $41,650 | $3,471 | $20.02 | $53,742 |
| 25th percentile | $53,370 | $4,448 | $25.66 | $68,865 |
| Median | $70,660 | $5,888 | $33.97 | $91,174 |
| 75th percentile | $98,630 | $8,219 | $47.42 | $127,265 |
| 90th percentile | $115,320 | $9,610 | $55.44 | $148,800 |
Pay climbs faster above the median than below it here: the 75th percentile is $27,970 over the median, the 25th only $17,290 under it. An offer at the 75th percentile adds about $36,090 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Racine-Mount Pleasant, and the Wisconsin statewide median of $64,800 falls between the 25th percentile and the median.
What a hire really costs in Racine-Mount Pleasant
At the $70,660 median, a local hire costs about $91,174 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $20,514 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Racine-Mount Pleasant
Of the 16 roles we track in Racine-Mount Pleasant, this one ranks #4 by median pay, between office managers ($73,890) and recruiters ($67,200). Project Coordinator is the highest at $96,460.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Accountant | +9.7% | 540 | |
| Office Manager | +4.6% | 570 | |
| Marketing Specialist | this role | 280 | |
| Recruiter | -4.9% | 400 | |
| Executive Assistant | -7.4% | 80 |
Measured against the US median, marketing specialists rank #13 of the 16 roles we track in Racine-Mount Pleasant (-10.3%), between sales development representatives (-8.9%) and recruiters (-11.5%). The typical role here is at -4.5%, so, measured against the US, marketing specialists cost less in Racine-Mount Pleasant than the area's general pay level would suggest. Marketing specialists hold 4.5% of the jobs in these 16 roles in Racine-Mount Pleasant, 5.6% across Wisconsin and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Wisconsin
Across the 17 areas of Wisconsin with data for this job, the median runs from $55,580 in the Northwestern Wisconsin nonmetro area to $73,880 in Milwaukee-Waukesha, a gap of $18,300 a year. Of the 12 areas in Wisconsin with more marketing specialists than Racine-Mount Pleasant, 10 pay less, the largest of them Madison, WI ($67,990), Green Bay, WI ($63,050) and the South Central Wisconsin nonmetro area ($61,250).
| Area | Median | vs Racine-Mount Pleasant | Jobs |
|---|---|---|---|
| Milwaukee-Waukesha, WI | +4.6% | 4,610 | |
| Kenosha, WI | +0.0% | 380 | |
| Racine-Mount Pleasant, WI | this area | 280 | |
| Madison, WI | -3.8% | 2,640 | |
| Appleton, WI | -7.9% | 690 | |
| Wausau, WI | -7.9% | 240 | |
| Sheboygan, WI | -9.4% | 200 |
Racine-Mount Pleasant against other US metro areas
By number of jobs, Racine-Mount Pleasant is #303 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Wisconsin, Hanford-Corcoran and Chico pay just above Racine-Mount Pleasant and Manchester-Nashua and Salinas just below. All four are within $220 a year of the median in Racine-Mount Pleasant. Of the three markets with about as many marketing specialists, none pays as much.
| Metro area | Median | vs Racine-Mount Pleasant | Jobs | Close in |
|---|---|---|---|---|
| Chico, CA | +0.2% | 320 | pay | |
| Hanford-Corcoran, CA | +0.1% | 80 | pay | |
| Racine-Mount Pleasant, WI | this area | 280 | ||
| Manchester-Nashua, NH | -0.1% | 980 | pay | |
| Salinas, CA | -0.3% | 540 | pay | |
| Bloomington, IN | -12.1% | 280 | jobs | |
| Auburn-Opelika, AL | -15.6% | 280 | jobs | |
| Kahului-Wailuku, HI | -40.2% | 280 | jobs |
Questions
How much does it cost to hire a marketing specialist in Racine-Mount Pleasant, WI?
About $91,174 a year at the median, or $7,598 a month: $70,660 in pay plus about $20,514 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Racine-Mount Pleasant?
Pay here is higher than in three quarters of US areas. The median was $70,660 a year in the May 2025 BLS survey. The 10th percentile was $41,650, the 90th $115,320, and the middle half earned $53,370 to $98,630.
Is Racine-Mount Pleasant cheaper than the rest of Wisconsin for marketing specialists?
No, it costs more: a median of $70,660 against $64,800 statewide. The next area up in Wisconsin is Kenosha at $70,690, the next down Madison at $67,990.
How many marketing specialists work in Racine-Mount Pleasant?
BLS counts about 280 in the May 2025 survey. That is 2% of the Wisconsin total of 15,600. 12 areas in Wisconsin have more; the closest in size is Janesville-Beloit, with about 290.
Does a marketing specialist cost more than a recruiter in Racine-Mount Pleasant?
Yes: $3,460 a year more at the median. The medians are $70,660 and $67,200.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-13.