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Marketing Specialist salary in Racine-Mount Pleasant, WI

For this job Racine-Mount Pleasant sits between the state and national figures, with a median of $70,660 a year1. That is 9.0% above the Wisconsin statewide median of $64,800, and 10.3% below the US median of $78,760. That is in the top quarter of US areas (#120 of 516). The market is small, about 280 people, 2% of the Wisconsin total, so expect few local candidates at a time.

$5,888median pay per month in Racine-Mount Pleasant
$7,598employer cost per month with benefits
$33.97median pay per hour
280people in this job in Racine-Mount Pleasant

BLS occupation 13-1161, area Racine-Mount Pleasant, WI. Data from the May 2025 release, checked 2026-10-15.

Pay in Racine-Mount Pleasant against Wisconsin and the US

Range10thMedian90th
Racine-Mount Pleasant, WI$41,650$70,660$115,320
Wisconsin$42,640$64,800$117,910
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in Racine-Mount Pleasant earns $53,370–$98,630. Pay is tightly grouped: the top tenth starts at $115,320, only 2.8 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is $45,260 wide, between the figure for Wisconsin ($37,110) and the US figure ($49,960).

What to budget for a marketing specialist here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$41,650$3,471$20.02$53,742
25th percentile$53,370$4,448$25.66$68,865
Median$70,660$5,888$33.97$91,174
75th percentile$98,630$8,219$47.42$127,265
90th percentile$115,320$9,610$55.44$148,800

Pay climbs faster above the median than below it here: the 75th percentile is $27,970 over the median, the 25th only $17,290 under it. An offer at the 75th percentile adds about $36,090 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Racine-Mount Pleasant, and the Wisconsin statewide median of $64,800 falls between the 25th percentile and the median.

What a hire really costs in Racine-Mount Pleasant

At the $70,660 median, a local hire costs about $91,174 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $20,514 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$91,174local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$77,286difference in year one
85%of the local cost saved

Other roles in Racine-Mount Pleasant

Of the 16 roles we track in Racine-Mount Pleasant, this one ranks #4 by median pay, between office managers ($73,890) and recruiters ($67,200). Project Coordinator is the highest at $96,460.

The 5 roles closest in pay. All 16 roles in Racine-Mount Pleasant, WI
RoleMedianvs marketing specialistJobs
Accountant
$77,520
+9.7%540
Office Manager
$73,890
+4.6%570
Marketing Specialist
$70,660
this role280
Recruiter
$67,200
-4.9%400
Executive Assistant
$65,410
-7.4%80

Measured against the US median, marketing specialists rank #13 of the 16 roles we track in Racine-Mount Pleasant (-10.3%), between sales development representatives (-8.9%) and recruiters (-11.5%). The typical role here is at -4.5%, so, measured against the US, marketing specialists cost less in Racine-Mount Pleasant than the area's general pay level would suggest. Marketing specialists hold 4.5% of the jobs in these 16 roles in Racine-Mount Pleasant, 5.6% across Wisconsin and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Wisconsin

Across the 17 areas of Wisconsin with data for this job, the median runs from $55,580 in the Northwestern Wisconsin nonmetro area to $73,880 in Milwaukee-Waukesha, a gap of $18,300 a year. Of the 12 areas in Wisconsin with more marketing specialists than Racine-Mount Pleasant, 10 pay less, the largest of them Madison, WI ($67,990), Green Bay, WI ($63,050) and the South Central Wisconsin nonmetro area ($61,250).

AreaMedianvs Racine-Mount PleasantJobs
Milwaukee-Waukesha, WI
$73,880
+4.6%4,610
Kenosha, WI
$70,690
+0.0%380
Racine-Mount Pleasant, WI
$70,660
this area280
Madison, WI
$67,990
-3.8%2,640
Appleton, WI
$65,110
-7.9%690
Wausau, WI
$65,060
-7.9%240
Sheboygan, WI
$63,990
-9.4%200

Racine-Mount Pleasant against other US metro areas

By number of jobs, Racine-Mount Pleasant is #303 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Wisconsin, Hanford-Corcoran and Chico pay just above Racine-Mount Pleasant and Manchester-Nashua and Salinas just below. All four are within $220 a year of the median in Racine-Mount Pleasant. Of the three markets with about as many marketing specialists, none pays as much.

Metro areaMedianvs Racine-Mount PleasantJobsClose in
Chico, CA
$70,820
+0.2%320pay
Hanford-Corcoran, CA
$70,720
+0.1%80pay
Racine-Mount Pleasant, WI
$70,660
this area280
Manchester-Nashua, NH
$70,570
-0.1%980pay
Salinas, CA
$70,440
-0.3%540pay
Bloomington, IN
$62,130
-12.1%280jobs
Auburn-Opelika, AL
$59,650
-15.6%280jobs
Kahului-Wailuku, HI
$42,220
-40.2%280jobs

Questions

How much does it cost to hire a marketing specialist in Racine-Mount Pleasant, WI?

About $91,174 a year at the median, or $7,598 a month: $70,660 in pay plus about $20,514 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What is the pay range for marketing specialists in Racine-Mount Pleasant?

Pay here is higher than in three quarters of US areas. The median was $70,660 a year in the May 2025 BLS survey. The 10th percentile was $41,650, the 90th $115,320, and the middle half earned $53,370 to $98,630.

Is Racine-Mount Pleasant cheaper than the rest of Wisconsin for marketing specialists?

No, it costs more: a median of $70,660 against $64,800 statewide. The next area up in Wisconsin is Kenosha at $70,690, the next down Madison at $67,990.

How many marketing specialists work in Racine-Mount Pleasant?

BLS counts about 280 in the May 2025 survey. That is 2% of the Wisconsin total of 15,600. 12 areas in Wisconsin have more; the closest in size is Janesville-Beloit, with about 290.

Does a marketing specialist cost more than a recruiter in Racine-Mount Pleasant?

Yes: $3,460 a year more at the median. The medians are $70,660 and $67,200.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 13-1161: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-13.