Marketing Specialist salary in Kahului-Wailuku, HI

Pay in Kahului-Wailuku against Hawaii and the US

The middle half of marketing specialists in Kahului-Wailuku earns $31,680–$62,400. Pay is tightly grouped: the top tenth starts at $80,830, only 2.8 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($52,500) is 24% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $30,720 wide, against $37,350 across Hawaii and $49,960 nationally: employers in Kahului-Wailuku pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $20,180 over the median, the 25th only $10,540 under it. An offer at the 75th percentile adds about $26,039 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Kahului-Wailuku, and the Hawaii statewide median of $59,390 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Kahului-Wailuku

At the $42,220 median, a local hire costs about $54,477 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $12,257 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Kahului-Wailuku

Marketing specialists have the lowest median of the 15 roles we track in Kahului-Wailuku; executive assistants have the highest, at $84,330.

Measured against the US median, this job is the lowest paid of the 15 roles we track in Kahului-Wailuku (-46.4%); payroll specialists come first (+16.3%). The typical role here is at +7.3%, so, measured against the US, marketing specialists cost less in Kahului-Wailuku than the area's general pay level would suggest. Marketing specialists hold 4.6% of the jobs in these 15 roles in Kahului-Wailuku, 3.0% across Hawaii and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Hawaii

Across the 3 areas of Hawaii with data for this job, the median runs from $42,220 in Kahului-Wailuku to $62,990 in Honolulu, a gap of $20,770 a year. The one area in Hawaii with more marketing specialists, Honolulu, HI ($62,990), also pays more.

Kahului-Wailuku against other US metro areas

By number of jobs, Kahului-Wailuku is #299 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. No metro area outside Hawaii pays marketing specialists less than Kahului-Wailuku; the table shows the next lowest outside Hawaii. Of the three markets with about as many marketing specialists, all three pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-13.