Marketing Specialist salary in Milwaukee-Waukesha, WI

Pay in Milwaukee-Waukesha against Wisconsin and the US

The middle half of marketing specialists in Milwaukee-Waukesha earns $57,590–$98,920. Pay is tightly grouped: the top tenth starts at $131,240, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($80,010) is 8% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $41,330 wide, between the figure for Wisconsin ($37,110) and the US figure ($49,960).

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $25,040 over the median, the 25th only $16,290 under it. An offer at the 75th percentile adds about $32,310 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Milwaukee-Waukesha, and the Wisconsin statewide median of $64,800 falls between the 25th percentile and the median.

What a hire really costs in Milwaukee-Waukesha

At the $73,880 median, a local hire costs about $95,329 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $21,449 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Milwaukee-Waukesha

Of the 17 roles we track in Milwaukee-Waukesha, this one ranks #6 by median pay, between office managers ($73,970) and sales development representatives ($64,890). Project Coordinator is the highest at $100,350.

Measured against the US median, marketing specialists rank #16 of the 17 roles we track in Milwaukee-Waukesha (-6.2%), between data entry specialists (-4.1%) and sales development representatives (-7.3%). The typical role here is at -1.3%, so, measured against the US, marketing specialists cost less in Milwaukee-Waukesha than the area's general pay level would suggest. Marketing specialists hold 5.7% of the jobs in these 17 roles in Milwaukee-Waukesha, 5.5% across Wisconsin and 5.7% nationally. That is close to the national mix.

Other areas in Wisconsin

Across the 17 areas of Wisconsin with data for this job, the median runs from $55,580 in the Northwestern Wisconsin nonmetro area to $73,880 in Milwaukee-Waukesha, a gap of $18,300 a year. No other area in Wisconsin has as many marketing specialists, and all 16 others pay less.

Milwaukee-Waukesha against other US metro areas

By number of jobs, Milwaukee-Waukesha is #34 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Wisconsin, Greensboro-High Point and St. Louis pay just above Milwaukee-Waukesha and Stockton-Lodi and Vallejo just below. All four are within $410 a year of the median in Milwaukee-Waukesha. Of the three markets with about as many marketing specialists, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.