Marketing Specialist salary in St. Louis, MO-IL

Pay in St. Louis against Missouri and the US

Marketing specialists at the 90th percentile earn $133,140, 3.4 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in St. Louis earns $51,060–$99,630. The mean ($80,740) is 9% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $48,570 wide, against $52,030 across Missouri and $49,960 nationally: employers in St. Louis pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $25,500 a year in pay and about $32,903 in employer cost. Going down to the 25th percentile saves $23,070 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in St. Louis, and the Missouri statewide median of $70,140 falls between the 25th percentile and the median.

What a hire really costs in St. Louis

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $21,522 to the $74,130 median and brings it to $95,652 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in St. Louis

Of the 17 roles we track in St. Louis, this one ranks #3 by median pay, between accountants ($78,880) and recruiters ($71,670). Project Coordinator is the highest at $100,510.

Measured against the US median, marketing specialists rank #15 of the 17 roles we track in St. Louis (-5.9%), between accountants (-5.7%) and sales development representatives (-13.0%). The typical role here is at -2.8%, so, measured against the US, marketing specialists cost less in St. Louis than the area's general pay level would suggest. Marketing specialists hold 5.3% of the jobs in these 17 roles in St. Louis, 5.3% across Missouri and 5.7% nationally. That is close to the national mix.

Other areas in Missouri

Across the 12 areas of Missouri with data for this job, the median runs from $40,570 in the Southwest Missouri nonmetro area to $74,130 in St. Louis, a gap of $33,560 a year. No other area in Missouri has as many marketing specialists, and all 11 others pay less.

St. Louis against other US metro areas

By number of jobs, St. Louis is #24 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Missouri, Fort Collins-Loveland and Spartanburg pay just above St. Louis and Greensboro-High Point and Milwaukee-Waukesha just below. All four are within $380 a year of the median in St. Louis. Of the three markets with about as many marketing specialists, two pay more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.