Marketing Specialist salary in Spartanburg, SC

Pay in Spartanburg against South Carolina and the US

Marketing specialists at the 90th percentile earn $158,580, 3.6 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Spartanburg earns $57,840–$100,830. The mean ($85,160) is 14% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $42,990 wide, against $48,610 across South Carolina and $49,960 nationally: employers in Spartanburg pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $26,320 over the median, the 25th only $16,670 under it. An offer at the 75th percentile adds about $33,961 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Spartanburg, and the South Carolina statewide median of $69,440 falls between the 25th percentile and the median.

What a hire really costs in Spartanburg

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $21,632 to the $74,510 median and brings it to $96,142 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Spartanburg

Of the 17 roles we track in Spartanburg, this one ranks #3 by median pay, between accountants ($77,080) and recruiters ($67,410). Project Coordinator is the highest at $96,810.

Measured against the US median, marketing specialists rank #4 of the 17 roles we track in Spartanburg (-5.4%), between project coordinators (-5.4%) and customer support specialists (-5.7%). The typical role here is at -8.0%, so this job follows the area's general pay level. Marketing specialists hold 4.3% of the jobs in these 17 roles in Spartanburg, 4.8% across South Carolina and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in South Carolina

Across the 11 areas of South Carolina with data for this job, the median runs from $53,460 in the Southern South Carolina nonmetro area to $74,510 in Spartanburg, a gap of $21,050 a year. All 4 areas in South Carolina with more marketing specialists than Spartanburg pay less, among them Greenville-Anderson, SC ($71,910) and Charleston-North Charleston, SC ($65,650).

Spartanburg against other US metro areas

By number of jobs, Spartanburg is #165 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside South Carolina, Phoenix-Mesa and Baltimore-Columbia pay just above Spartanburg and Fort Collins-Loveland and St. Louis just below. All four are within $380 a year of the median in Spartanburg. Of the three markets with about as many marketing specialists, none pays as much.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.