Marketing Specialist salary in Fort Collins-Loveland, CO
Hiring a marketing specialist costs less in Fort Collins-Loveland than in Colorado or the country as a whole. The median is $74,240 a year1: 20.2% below the Colorado statewide median of $93,050 and 5.7% below the US median of $78,760. That is in the top quarter of US areas (#77 of 516). BLS counts about 1,610 people in this job here, 6% of the Colorado total.
BLS occupation 13-1161, area Fort Collins-Loveland, CO. Data from the May 2025 release, checked 2026-10-15.
Pay in Fort Collins-Loveland against Colorado and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Fort Collins-Loveland, CO | $38,820 | $74,240 | $142,360 | |
| Colorado | $48,900 | $93,050 | $165,190 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Fort Collins-Loveland earns $51,860–$98,490. The top tenth earns $142,360 or more, 3.7 times the bottom tenth, close to the US pattern of 3.6 times. The mean ($82,780) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $46,630 wide, against $62,290 across Colorado and $49,960 nationally: employers in Fort Collins-Loveland pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $38,820 | $3,235 | $18.66 | $50,090 |
| 25th percentile | $51,860 | $4,322 | $24.93 | $66,916 |
| Median | $74,240 | $6,187 | $35.69 | $95,794 |
| 75th percentile | $98,490 | $8,208 | $47.35 | $127,084 |
| 90th percentile | $142,360 | $11,863 | $68.44 | $183,690 |
An offer at the 75th percentile instead of the median adds $24,250 a year in pay and about $31,290 in employer cost. Going down to the 25th percentile saves $22,380 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Fort Collins-Loveland, and the Colorado statewide median of $93,050 falls there too.
What a hire really costs in Fort Collins-Loveland
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $21,554 to the $74,240 median and brings it to $95,794 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Fort Collins-Loveland
Of the 17 roles we track in Fort Collins-Loveland, this one ranks #5 by median pay, between sales development representatives ($77,320) and office managers ($73,740). Project Coordinator is the highest at $101,310.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Recruiter | +5.8% | 900 | |
| Sales Development Representative | +4.1% | 1,510 | |
| Marketing Specialist | this role | 1,610 | |
| Office Manager | -0.7% | 1,480 | |
| Paralegal | -6.5% | 350 |
Measured against the US median, marketing specialists rank #16 of the 17 roles we track in Fort Collins-Loveland (-5.7%), between customer support specialists (-4.1%) and executive assistants (-20.1%). The typical role here is at +5.2%, so, measured against the US, marketing specialists cost less in Fort Collins-Loveland than the area's general pay level would suggest. Marketing specialists hold 9.4% of the jobs in these 17 roles in Fort Collins-Loveland, 8.7% across Colorado and 5.7% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.
Other areas in Colorado
Across the 10 areas of Colorado with data for this job, the median runs from $63,640 in Grand Junction to $99,040 in Denver-Aurora, a gap of $35,400 a year. All 3 areas in Colorado with more marketing specialists than Fort Collins-Loveland also pay more, among them Denver-Aurora, CO ($99,040) and Boulder, CO ($97,600).
| Area | Median | vs Fort Collins-Loveland | Jobs |
|---|---|---|---|
| Boulder, CO | +31.5% | 3,130 | |
| Colorado Springs, CO | +21.5% | 2,680 | |
| Greeley, CO | +15.6% | 780 | |
| Fort Collins-Loveland, CO | this area | 1,610 | |
| Northwest Colorado (Nonmetro) | -1.7% | 740 | |
| Pueblo, CO | -5.7% | 270 | |
| Eastern and Southern Colorado (Nonmetro) | -7.6% | 240 |
Fort Collins-Loveland against other US metro areas
By number of jobs, Fort Collins-Loveland is #68 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Colorado, Spartanburg and Phoenix-Mesa pay just above Fort Collins-Loveland and St. Louis and Greensboro-High Point just below. All four are within $350 a year of the median in Fort Collins-Loveland. Of the three markets with about as many marketing specialists, one pays more.
| Metro area | Median | vs Fort Collins-Loveland | Jobs | Close in |
|---|---|---|---|---|
| Oxnard-Thousand Oaks, CA | +7.9% | 1,570 | jobs | |
| Phoenix-Mesa, AZ | +0.5% | 12,220 | pay | |
| Spartanburg, SC | +0.4% | 570 | pay | |
| Fort Collins-Loveland, CO | this area | 1,610 | ||
| St. Louis, MO-IL | -0.1% | 6,980 | pay | |
| Greensboro-High Point, NC | -0.2% | 2,000 | pay | |
| North Port-Bradenton, FL | -1.3% | 1,590 | jobs | |
| New Orleans-Metairie, LA | -11.7% | 1,580 | jobs |
Questions
How much does it cost to hire a marketing specialist in Fort Collins-Loveland, CO?
About $95,794 a year at the median, or $7,983 a month: $74,240 in pay plus about $21,554 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Fort Collins-Loveland?
Pay here is higher than in three quarters of US areas. The median was $74,240 a year in the May 2025 BLS survey. The 10th percentile was $38,820, the 90th $142,360, and the middle half earned $51,860 to $98,490.
Is Fort Collins-Loveland cheaper than the rest of Colorado for marketing specialists?
Yes, it costs less: a median of $74,240 against $93,050 statewide. The next area up in Colorado is Greeley at $85,830, the next down the Northwest Colorado nonmetro area at $72,950.
How many marketing specialists work in Fort Collins-Loveland?
BLS counts about 1,610 in the May 2025 survey. That is 6% of the Colorado total of 27,880. 3 areas in Colorado have more; the closest in size is Colorado Springs, with about 2,680.
Does a marketing specialist cost more than an office manager in Fort Collins-Loveland?
Yes: $500 a year more at the median. The medians are $74,240 and $73,740.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.