Marketing Specialist salary in New Orleans-Metairie, LA
Marketing specialists earn more in New Orleans-Metairie than anywhere else in Louisiana. Expect a median of $65,590 a year1, 9.9% above the Louisiana statewide median of $59,690 and 16.7% below the US median of $78,760. Among US areas it comes in at #176 of 516. With about 1,580 marketing specialists, 29% of the Louisiana total, no area in Louisiana employs more.
BLS occupation 13-1161, area New Orleans-Metairie, LA. Data from the May 2025 release, checked 2026-10-15.
Pay in New Orleans-Metairie against Louisiana and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| New Orleans-Metairie, LA | $30,490 | $65,590 | $115,140 | |
| Louisiana | $32,130 | $59,690 | $111,550 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in New Orleans-Metairie earns $49,040–$95,370. The top tenth earns $115,140 or more, 3.8 times the bottom tenth, close to the US pattern of 3.6 times. The mean ($72,370) is 10% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $46,330 wide, between the figure for Louisiana ($36,900) and the US figure ($49,960).
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $30,490 | $2,541 | $14.66 | $39,342 |
| 25th percentile | $49,040 | $4,087 | $23.58 | $63,277 |
| Median | $65,590 | $5,466 | $31.53 | $84,632 |
| 75th percentile | $95,370 | $7,948 | $45.85 | $123,058 |
| 90th percentile | $115,140 | $9,595 | $55.36 | $148,568 |
Pay climbs faster above the median than below it here: the 75th percentile is $29,780 over the median, the 25th only $16,550 under it. An offer at the 75th percentile adds about $38,426 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in New Orleans-Metairie, and the Louisiana statewide median of $59,690 falls between the 25th percentile and the median.
What a hire really costs in New Orleans-Metairie
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $19,042 to the $65,590 median and brings it to $84,632 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in New Orleans-Metairie
Of the 17 roles we track in New Orleans-Metairie, this one ranks #3 by median pay, between accountants ($77,940) and paralegals ($64,780). Project Coordinator is the highest at $85,410.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Project Coordinator | +30.2% | 2,090 | |
| Accountant | +18.8% | 3,740 | |
| Marketing Specialist | this role | 1,580 | |
| Paralegal | -1.2% | 2,120 | |
| Recruiter | -1.2% | 1,900 |
Measured against the US median, marketing specialists rank #15 of the 17 roles we track in New Orleans-Metairie (-16.7%), between project coordinators (-16.5%) and medical administrative assistants (-20.4%). The typical role here is at -11.9%, so, measured against the US, marketing specialists cost less in New Orleans-Metairie than the area's general pay level would suggest. Marketing specialists hold 3.9% of the jobs in these 17 roles in New Orleans-Metairie, 3.1% across Louisiana and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Louisiana
Across the 12 areas of Louisiana with data for this job, the median runs from $46,970 in the Central Louisiana nonmetro area to $65,590 in New Orleans-Metairie, a gap of $18,620 a year. No other area in Louisiana has as many marketing specialists, and all 11 others pay less.
| Area | Median | vs New Orleans-Metairie | Jobs |
|---|---|---|---|
| New Orleans-Metairie, LA | this area | 1,580 | |
| Baton Rouge, LA | -9.0% | 1,260 | |
| Houma-Bayou Cane, LA | -9.7% | 160 | |
| Northeast Louisiana (Nonmetro) | -10.4% | 130 | |
| Lafayette, LA | -13.6% | 420 | |
| Alexandria, LA | -18.3% | 140 | |
| Shreveport-Bossier City, LA | -19.1% | 390 |
New Orleans-Metairie against other US metro areas
By number of jobs, New Orleans-Metairie is #70 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Louisiana, Grants Pass and Merced pay just above New Orleans-Metairie and Dover and Jackson just below. All four are within $80 a year of the median in New Orleans-Metairie. Of the three markets with about as many marketing specialists, all three pay more.
| Metro area | Median | vs New Orleans-Metairie | Jobs | Close in |
|---|---|---|---|---|
| Oxnard-Thousand Oaks, CA | +22.1% | 1,570 | jobs | |
| North Port-Bradenton, FL | +11.7% | 1,590 | jobs | |
| Harrisburg-Carlisle, PA | +9.0% | 1,560 | jobs | |
| Merced, CA | +0.1% | 170 | pay | |
| Grants Pass, OR | +0.0% | 70 | pay | |
| New Orleans-Metairie, LA | this area | 1,580 | ||
| Dover, DE | -0.1% | 180 | pay | |
| Jackson, MI | -0.1% | 220 | pay |
Questions
How much does it cost to hire a marketing specialist in New Orleans-Metairie, LA?
About $84,632 a year at the median, or $7,053 a month: $65,590 in pay plus about $19,042 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in New Orleans-Metairie?
The median was $65,590 a year in the May 2025 BLS survey. The 10th percentile was $30,490, the 90th $115,140, and the middle half earned $49,040 to $95,370.
Is New Orleans-Metairie the most expensive area in Louisiana for marketing specialists?
Yes. Its median of $65,590 is the highest of 12 areas in Louisiana. Baton Rouge comes next at $59,680.
How many marketing specialists work in New Orleans-Metairie?
BLS counts about 1,580 in the May 2025 survey. That is 29% of the Louisiana total of 5,360. No other area in Louisiana has as many.
Does a marketing specialist cost more than a paralegal in New Orleans-Metairie?
Yes: $810 a year more at the median. The medians are $65,590 and $64,780.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.