Marketing Specialist salary in North Port-Bradenton, FL
Hiring a marketing specialist costs less in North Port-Bradenton than in Florida or the country as a whole. The median is $73,260 a year1: 2.9% below the Florida statewide median of $75,450 and 7.0% below the US median of $78,760. That is in the top quarter of US areas (#89 of 516). About 1,590 marketing specialists work here, 3% of the Florida total.
BLS occupation 13-1161, area North Port-Bradenton-Sarasota, FL. Data from the May 2025 release, checked 2026-10-15.
Pay in North Port-Bradenton against Florida and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| North Port-Bradenton, FL | $42,660 | $73,260 | $146,270 | |
| Florida | $38,830 | $75,450 | $130,570 | |
| United States | $43,390 | $78,760 | $155,480 |
Marketing specialists at the 90th percentile earn $146,270, 3.4 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in North Port-Bradenton earns $53,420–$101,330. The mean ($84,790) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $47,910 wide, between the figure for Florida ($46,950) and the US figure ($49,960).
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $42,660 | $3,555 | $20.51 | $55,045 |
| 25th percentile | $53,420 | $4,452 | $25.68 | $68,929 |
| Median | $73,260 | $6,105 | $35.22 | $94,529 |
| 75th percentile | $101,330 | $8,444 | $48.72 | $130,748 |
| 90th percentile | $146,270 | $12,189 | $70.32 | $188,735 |
The step from the 25th percentile to the median is $19,840 a year; from the median to the 75th it is $28,070, or about $36,219 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in North Port-Bradenton, and the Florida statewide median of $75,450 falls there too.
What a hire really costs in North Port-Bradenton
At the $73,260 median, a local hire costs about $94,529 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $21,269 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in North Port-Bradenton
Of the 17 roles we track in North Port-Bradenton, this one ranks #3 by median pay, between accountants ($81,090) and recruiters ($67,100). Project Coordinator is the highest at $96,510.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Project Coordinator | +31.7% | 2,060 | |
| Accountant | +10.7% | 2,780 | |
| Marketing Specialist | this role | 1,590 | |
| Recruiter | -8.4% | 1,430 | |
| Office Manager | -8.4% | 2,870 |
Measured against the US median, marketing specialists rank #12 of the 17 roles we track in North Port-Bradenton (-7.0%), between HR assistants (-6.7%) and e-commerce order specialists (-8.9%). The typical role here is at -5.5%, so this job follows the area's general pay level. Marketing specialists hold 4.6% of the jobs in these 17 roles in North Port-Bradenton, 5.2% across Florida and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Florida
Across the 24 areas of Florida with data for this job, the median runs from $59,020 in Sebring to $78,990 in Miami-Fort Lauderdale, a gap of $19,970 a year. Of the 3 areas in Florida with more marketing specialists than North Port-Bradenton, 1 pays less: Orlando-Kissimmee, FL ($72,860).
| Area | Median | vs North Port-Bradenton | Jobs |
|---|---|---|---|
| Naples-Marco Island, FL | +2.8% | 800 | |
| Tampa-St. Petersburg, FL | +2.7% | 8,420 | |
| Palm Bay-Melbourne, FL | +0.1% | 1,040 | |
| North Port-Bradenton, FL | this area | 1,590 | |
| Wildwood-The Villages, FL | -0.5% | 110 | |
| Orlando-Kissimmee, FL | -0.5% | 8,780 | |
| Port St. Lucie, FL | -2.7% | 620 |
North Port-Bradenton against other US metro areas
By number of jobs, North Port-Bradenton is #69 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Florida, Greenville and Winston-Salem pay just above North Port-Bradenton and Mankato and St. Cloud just below. All four are within $260 a year of the median in North Port-Bradenton. Of the three markets with about as many marketing specialists, two pay more.
| Metro area | Median | vs North Port-Bradenton | Jobs | Close in |
|---|---|---|---|---|
| Oxnard-Thousand Oaks, CA | +9.3% | 1,570 | jobs | |
| Fort Collins-Loveland, CO | +1.3% | 1,610 | jobs | |
| Winston-Salem, NC | +0.1% | 1,300 | pay | |
| Greenville, NC | +0.1% | 270 | pay | |
| North Port-Bradenton, FL | this area | 1,590 | ||
| Mankato, MN | -0.3% | 230 | pay | |
| St. Cloud, MN | -0.4% | 350 | pay | |
| New Orleans-Metairie, LA | -10.5% | 1,580 | jobs |
Questions
How much does it cost to hire a marketing specialist in North Port-Bradenton, FL?
About $94,529 a year at the median, or $7,877 a month: $73,260 in pay plus about $21,269 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in North Port-Bradenton?
Pay here is higher than in three quarters of US areas. The median was $73,260 a year in the May 2025 BLS survey. The 10th percentile was $42,660, the 90th $146,270, and the middle half earned $53,420 to $101,330.
Is North Port-Bradenton cheaper than the rest of Florida for marketing specialists?
Yes, it costs less: a median of $73,260 against $75,450 statewide. The next area up in Florida is Palm Bay-Melbourne at $73,350, the next down Wildwood-The Villages at $72,890.
How many marketing specialists work in North Port-Bradenton?
BLS counts about 1,590 in the May 2025 survey. That is 3% of the Florida total of 60,770. 3 areas in Florida have more; the closest in size is Jacksonville, with about 4,380.
Does a marketing specialist cost more than a recruiter in North Port-Bradenton?
Yes: $6,160 a year more at the median. The medians are $73,260 and $67,100.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.