Marketing Specialist salary and cost of hiring in Florida
The median marketing specialist in Florida earned $75,450 a year in May 2025[1], 4.2% below the US median of $78,760. That puts Florida at #18 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-16.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Florida | $38,830 | $75,450 | $130,570 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Florida earns $52,650–$99,600; the top tenth earns $130,570 or more, 3.4 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Florida median that makes about $107,786 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Florida
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Miami-Fort Lauderdale-West Palm Beach, FL | $99,560 | n/a | |
| Jacksonville, FL | $103,130 | 4,380 | |
| Lakeland-Winter Haven, FL | $99,770 | 1,050 | |
| Naples-Marco Island, FL | $98,470 | 800 | |
| Tampa-St. Petersburg-Clearwater, FL | $95,610 | 8,420 | |
| Palm Bay-Melbourne-Titusville, FL | $98,950 | 1,040 | |
| North Port-Bradenton-Sarasota, FL | $101,330 | 1,590 | |
| Wildwood-The Villages, FL | $96,650 | 110 | |
| Orlando-Kissimmee-Sanford, FL | $103,270 | 8,780 | |
| Port St. Lucie, FL | $88,710 | 620 | |
| Gainesville, FL | $96,810 | 670 | |
| North Florida nonmetropolitan area | $101,290 | 280 | |
| Deltona-Daytona Beach-Ormond Beach, FL | $91,230 | 940 | |
| Cape Coral-Fort Myers, FL | $95,340 | 1,390 | |
| Panama City-Panama City Beach, FL | $79,300 | 310 | |
| Tallahassee, FL | $93,450 | 940 | |
| Punta Gorda, FL | $81,280 | 190 | |
| South Florida nonmetropolitan area | $90,690 | 260 | |
| Pensacola-Ferry Pass-Brent, FL | $92,400 | 950 | |
| Crestview-Fort Walton Beach-Destin, FL | $92,250 | 490 | |
| Sebastian-Vero Beach-West Vero Corridor, FL | $82,980 | 220 | |
| Ocala, FL | $82,760 | 440 | |
| Homosassa Springs, FL | $82,040 | 80 | |
| Sebring, FL | $72,910 | 70 |
Miami-Fort Lauderdale-West Palm Beach, FL pays the most ($78,990) and Sebring, FL the least ($59,020): $19,970 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
| State | Median | vs Florida |
|---|---|---|
| Maryland | +1.2% | |
| Georgia (US state) | +0.5% | |
| Florida | +0.0% | |
| Vermont | -0.8% | |
| Ohio | -3.5% |
Questions
How much does a marketing specialist earn in Florida?
The median was $75,450 a year in the May 2025 BLS survey; the middle half earned $52,650 to $99,600.
What does it cost to employ a marketing specialist in Florida?
About $107,786 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Florida do marketing specialists earn the most?
Miami-Fort Lauderdale-West Palm Beach, FL, with a median of $78,990 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Data checked 2026-10-16.