StafkaFind workPost a jobSign inGet 3 candidates

Marketing Specialist salary in Deltona-Daytona Beach, FL

Deltona-Daytona Beach is a lower-cost market for marketing specialists: the median of $67,020 a year1 is 11.2% below the Florida statewide median of $75,450, and 14.9% below the US median of $78,760. Nationally it ranks #151 of 516 areas. About 940 marketing specialists work here, 2% of the Florida total.

$5,585median pay per month in Deltona-Daytona Beach
$7,206employer cost per month with benefits
$32.22median pay per hour
940people in this job in Deltona-Daytona Beach

BLS occupation 13-1161, area Deltona-Daytona Beach-Ormond Beach, FL. Data from the May 2025 release, checked 2026-10-15.

Pay in Deltona-Daytona Beach against Florida and the US

Range10thMedian90th
Deltona-Daytona Beach, FL$41,450$67,020$120,920
Florida$38,830$75,450$130,570
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in Deltona-Daytona Beach earns $51,000–$91,230. Pay is tightly grouped: the top tenth starts at $120,920, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($74,350) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $40,230 wide, against $46,950 across Florida and $49,960 nationally: employers in Deltona-Daytona Beach pay within a narrower band.

What to budget for a marketing specialist here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$41,450$3,454$19.93$53,484
25th percentile$51,000$4,250$24.52$65,806
Median$67,020$5,585$32.22$86,477
75th percentile$91,230$7,602$43.86$117,716
90th percentile$120,920$10,077$58.13$156,026

Pay climbs faster above the median than below it here: the 75th percentile is $24,210 over the median, the 25th only $16,020 under it. An offer at the 75th percentile adds about $31,239 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Deltona-Daytona Beach, and the Florida statewide median of $75,450 falls there too.

What a hire really costs in Deltona-Daytona Beach

At the $67,020 median, a local hire costs about $86,477 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $19,457 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$86,477local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$72,589difference in year one
84%of the local cost saved

Other roles in Deltona-Daytona Beach

Of the 17 roles we track in Deltona-Daytona Beach, this one ranks #4 by median pay, between recruiters ($68,880) and executive assistants ($61,140). Project Coordinator is the highest at $79,890.

The 5 roles closest in pay. All 17 roles in Deltona-Daytona Beach, FL
RoleMedianvs marketing specialistJobs
Accountant
$73,730
+10.0%1,390
Recruiter
$68,880
+2.8%970
Marketing Specialist
$67,020
this role940
Executive Assistant
$61,140
-8.8%330
Office Manager
$60,620
-9.5%1,960

Measured against the US median, marketing specialists rank #11 of the 17 roles we track in Deltona-Daytona Beach (-14.9%), between office managers (-12.8%) and customer support specialists (-15.1%). The typical role here is at -11.9%, so, measured against the US, marketing specialists cost less in Deltona-Daytona Beach than the area's general pay level would suggest. Marketing specialists hold 4.5% of the jobs in these 17 roles in Deltona-Daytona Beach, 5.2% across Florida and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Florida

Across the 24 areas of Florida with data for this job, the median runs from $59,020 in Sebring to $78,990 in Miami-Fort Lauderdale, a gap of $19,970 a year. Of the 8 areas in Florida with more marketing specialists than Deltona-Daytona Beach, 2 pay less: Cape Coral-Fort Myers, FL ($65,180) and Pensacola-Ferry Pass, FL ($63,400).

AreaMedianvs Deltona-Daytona BeachJobs
Port St. Lucie, FL
$71,310
+6.4%620
Gainesville, FL
$70,920
+5.8%670
North Florida (Nonmetro)
$69,730
+4.0%280
Deltona-Daytona Beach, FL
$67,020
this area940
Cape Coral-Fort Myers, FL
$65,180
-2.7%1,390
Panama City-Panama City Beach, FL
$65,000
-3.0%310
Tallahassee, FL
$65,000
-3.0%940

Deltona-Daytona Beach against other US metro areas

By number of jobs, Deltona-Daytona Beach is #110 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Florida, Lawrence and Houston-Pasadena pay just above Deltona-Daytona Beach and Winchester and Lewiston-Auburn just below. All four are within $350 a year of the median in Deltona-Daytona Beach. Of the three markets with about as many marketing specialists, one pays more.

Metro areaMedianvs Deltona-Daytona BeachJobsClose in
Santa Maria-Santa Barbara, CA
$79,710
+18.9%960jobs
Houston-Pasadena, TX
$67,370
+0.5%14,480pay
Lawrence, KS
$67,060
+0.1%260pay
Deltona-Daytona Beach, FL
$67,020
this area940
Winchester, VA-WV
$66,920
-0.1%330pay
Lewiston-Auburn, ME
$66,820
-0.3%130pay
Cedar Rapids, IA
$63,630
-5.1%960jobs
Huntsville, AL
$59,230
-11.6%960jobs

Questions

How much does it cost to hire a marketing specialist in Deltona-Daytona Beach, FL?

About $86,477 a year at the median, or $7,206 a month: $67,020 in pay plus about $19,457 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What is the pay range for marketing specialists in Deltona-Daytona Beach?

The median was $67,020 a year in the May 2025 BLS survey. The 10th percentile was $41,450, the 90th $120,920, and the middle half earned $51,000 to $91,230.

Is Deltona-Daytona Beach cheaper than the rest of Florida for marketing specialists?

Yes, it costs less: a median of $67,020 against $75,450 statewide. The next area up in Florida is the North Florida nonmetro area at $69,730, the next down Cape Coral-Fort Myers at $65,180.

How many marketing specialists work in Deltona-Daytona Beach?

BLS counts about 940 in the May 2025 survey. That is 2% of the Florida total of 60,770. 8 areas in Florida have more; the closest in size is Pensacola-Ferry Pass, with about 950.

Does a marketing specialist cost more than an executive assistant in Deltona-Daytona Beach?

Yes: $5,880 a year more at the median. The medians are $67,020 and $61,140.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 13-1161: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-12.