Marketing Specialist salary in the North Florida nonmetro area

Pay in the North Florida nonmetro area against Florida and the US

The middle half of marketing specialists in the North Florida nonmetro area earns $49,900–$101,290. Pay is tightly grouped: the top tenth starts at $128,540, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($78,610) is 13% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $51,390 wide, wider than in Florida as a whole ($46,950) and the US ($49,960), so what a marketing specialist earns in the North Florida nonmetro area depends more on the employer.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $31,560 over the median, the 25th only $19,830 under it. An offer at the 75th percentile adds about $40,723 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the North Florida nonmetro area, and the Florida statewide median of $75,450 falls there too.

What a hire really costs in the North Florida nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $20,244 to the $69,730 median and brings it to $89,974 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the North Florida nonmetro area

Of the 15 roles we track in the North Florida nonmetro area, this one ranks #3 by median pay, between accountants ($77,730) and executive assistants ($61,300). Project Coordinator is the highest at $86,170.

Measured against the US median, marketing specialists rank #6 of the 15 roles we track in the North Florida nonmetro area (-11.5%), between data entry specialists (-11.2%) and office managers (-12.8%). The typical role here is at -13.5%, so this job follows the area's general pay level. Marketing specialists hold 3.3% of the jobs in these 15 roles in the North Florida nonmetro area, 5.3% across Florida and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Florida

Across the 24 areas of Florida with data for this job, the median runs from $59,020 in Sebring to $78,990 in Miami-Fort Lauderdale, a gap of $19,970 a year. Of the 16 areas in Florida with more marketing specialists than the North Florida nonmetro area, 7 pay less, the largest of them Cape Coral-Fort Myers, FL ($65,180), Pensacola-Ferry Pass, FL ($63,400) and Deltona-Daytona Beach, FL ($67,020).

the North Florida nonmetro area against other US metro areas

By number of jobs, the North Florida nonmetro area is #307 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Florida, Atlantic City-Hammonton and Riverside-San Bernardino pay just above the North Florida nonmetro area and Staunton-Stuarts Draft and Virginia Beach-Chesapeake just below. All four are within $170 a year of the median in the North Florida nonmetro area. Of the three markets with about as many marketing specialists, none pays as much.

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How these pages are built: methodology and data sources. Last updated 2026-11-13.