Cost of hiring in the North Florida nonmetro area
BLS counts about 8,520 people in these 15 roles in the North Florida nonmetro area1. Project Coordinator has the highest median ($86,170 a year), Virtual Receptionist the lowest ($35,280), and Administrative Assistant is the largest job, with about 1,360 people.
Data from the May 2025 release, checked 2026-10-15.
Median pay by role in the North Florida nonmetro area
| Role | Median per year | vs US median | Jobs |
|---|---|---|---|
| Bookkeeper | -6.5% | 1,010 | |
| Accountant | -7.1% | 600 | |
| Virtual Receptionist | -7.2% | 640 | |
| Administrative Assistant | -8.8% | 1,360 | |
| Data Entry Specialist | -11.2% | 80 | |
| Marketing Specialist | -11.5% | 280 | |
| Office Manager | -12.8% | 860 | |
| Medical Administrative Assistant | -13.5% | 710 | |
| Customer Support Specialist | -13.9% | 1,220 | |
| Project Coordinator | -15.8% | 400 | |
| Sales Development Representative | -17.6% | 460 | |
| Recruiter | -19.8% | 450 | |
| Executive Assistant | -20.0% | 150 | |
| Paralegal | -22.9% | 200 | |
| Payroll Specialist | -30.3% | 100 |
The employer pays more than the wage: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, so a $43,380 median for administrative assistants, the largest of these jobs here, comes to about $55,974 a year. That is an estimate: benefit levels vary by employer.
the North Florida nonmetro area against the US
The North Florida nonmetro area pays below the US median for all 15 roles. The gap is smallest for bookkeepers (-6.5%) and accountants (-7.1%) and largest for payroll specialists (-30.3%). The middle gap across all 15 is -13.5%: for most of these roles, hiring costs less here than at the US median. Its best national standing is for marketing specialists, #130 of 516 areas by median pay; its lowest is for payroll specialists, #480 of 486.
Compared with the US mix of these jobs, the North Florida nonmetro area has more administrative assistants (16.0% of these jobs here, against 10.9% nationally) and medical administrative assistants (8.3% against 6.1%), and fewer marketing specialists (3.3% against 5.7%) and executive assistants (1.8% against 2.9%). Metro areas in other states with the closest overall pay level, measured the same way, are listed below; Clarksville, TN-KY is nearest, at -13.5%.
| Area | Middle gap to the US | Roles with data | Jobs in these roles |
|---|---|---|---|
| Beaumont-Port Arthur, TX | -13.4% | 17 | 14,610 |
| Baton Rouge, LA | -13.4% | 17 | 37,570 |
| Elizabethtown, KY | -13.5% | 15 | 5,430 |
| Clarksville, TN-KY | -13.5% | 17 | 9,360 |
| North Florida (Nonmetro) | -13.5% (this area) | 15 | 8,520 |
| Goldsboro, NC | -13.6% | 14 | 3,320 |
How far pay spreads inside each role
From the 10th to the 90th percentile, sales development representatives in the North Florida nonmetro area span $35,940–$112,400, the widest band (3.1×); data entry specialists the narrowest, $30,690–$47,820. Offers cluster nearer the median than nationally for 6 of 15 roles, sales development representatives most ($37,980–$148,840 across the US). Budget from the median for sales development representatives, payroll specialists, marketing specialists and 6 more roles: a few well-paid jobs lift the average ($68,830 against a $57,650 median for sales development representatives).
the North Florida nonmetro area against Florida
Against Florida as a whole, the North Florida nonmetro area pays less for every one of the 15 roles with a statewide figure. It comes closest for accountants (-1.9%) and is furthest below for payroll specialists (-21.8%). It has the lowest median in Florida for payroll specialists.
Other areas in Florida
By jobs in these roles, the North Florida nonmetro area is #17 of 24 areas in Florida. The table shows the areas closest to it in size, from Naples-Marco Island to Wildwood-The Villages.
| Area | Jobs in these roles | Roles with data |
|---|---|---|
| Naples-Marco Island, FL | 16,360 | 17 |
| Port St. Lucie, FL | 16,270 | 17 |
| Gainesville, FL | 13,460 | 16 |
| Crestview-Fort Walton Beach, FL | 11,320 | 17 |
| Ocala, FL | 10,870 | 17 |
| Panama City-Panama City Beach, FL | 8,150 | 15 |
| South Florida (Nonmetro) | 7,400 | 15 |
| Punta Gorda, FL | 5,620 | 15 |
| Sebastian-Vero Beach, FL | 5,600 | 13 |
| Wildwood-The Villages, FL | 3,510 | 15 |
Questions
Which role costs the most to hire in the North Florida nonmetro area?
Of the 15 roles we track, Project Coordinator: a median of $86,170 a year, about $111,187 with benefits; the lowest is Virtual Receptionist, $35,280.
Is hiring in the North Florida nonmetro area cheaper than the US median?
Yes, for every role we track: all 15 medians are below the US figure, the furthest for payroll specialists (-30.3%).
Sources
2 sources, with links
How these pages are built: methodology and data sources. Last updated 2026-11-12.