Cost of hiring in Naples-Marco Island, FL
Customer Support Specialist is the largest of these 17 jobs in Naples-Marco Island, with about 2,340 people1. Medians run from $39,000 a year for virtual receptionists to $99,250 for project coordinators.
Data from the May 2025 release, checked 2026-10-15.
Median pay by role in Naples-Marco Island
| Role | Median per year | vs US median | Jobs |
|---|---|---|---|
| Data Entry Specialist | +15.6% | 140 | |
| Paralegal | +2.8% | 520 | |
| Virtual Receptionist | +2.6% | 1,180 | |
| Office Manager | +2.4% | 1,540 | |
| Payroll Specialist | +2.2% | 170 | |
| Accountant | +1.1% | 1,430 | |
| Bookkeeper | +0.7% | 1,630 | |
| Administrative Assistant | -0.0% | 1,670 | |
| Medical Administrative Assistant | -2.1% | 1,370 | |
| Customer Support Specialist | -2.4% | 2,340 | |
| Project Coordinator | -3.0% | 1,050 | |
| HR Assistant | -3.2% | 30 | |
| Marketing Specialist | -4.4% | 800 | |
| Sales Development Representative | -8.0% | 1,500 | |
| Recruiter | -9.9% | 730 | |
| Executive Assistant | -11.8% | 260 | |
| E-commerce Order Specialist | -13.3% | n/a |
The employer pays more than the wage: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, so a $43,680 median for customer support specialists, the largest of these jobs here, comes to about $56,361 a year. That is an estimate: benefit levels vary by employer.
Naples-Marco Island against the US
Naples-Marco Island pays above the US median for 6 of the 17 roles, most of all for data entry specialists (+15.6%) and paralegals (+2.8%), and below it for 9, furthest for e-commerce order specialists (-13.3%). For bookkeepers and administrative assistants it is within 1% of the US figure. The middle gap across all 17 is -2.1%: for most of these roles, hiring costs less here than at the US median. Its best national standing is for data entry specialists, #16 of 394 areas by median pay; its lowest is for e-commerce order specialists, #220 of 287.
Compared with the US mix of these jobs, Naples-Marco Island has more medical administrative assistants (8.4% of these jobs here, against 6.1% nationally) and paralegals (3.2% against 2.5%), and fewer HR assistants (0.2% against 0.6%) and executive assistants (1.6% against 2.9%). Metro areas in other states with the closest overall pay level, measured the same way, are listed below; Raleigh-Cary, NC is nearest, at -2.0%.
| Area | Middle gap to the US | Roles with data | Jobs in these roles |
|---|---|---|---|
| Eugene-Springfield, OR | -2.0% | 17 | 14,410 |
| Rochester, NY | -2.0% | 17 | 53,600 |
| Raleigh-Cary, NC | -2.0% | 17 | 87,470 |
| Naples-Marco Island, FL | -2.1% (this area) | 17 | 16,360 |
| Sheboygan, WI | -2.2% | 14 | 4,530 |
| Lansing-East Lansing, MI | -2.3% | 17 | 21,260 |
How far pay spreads inside each role
From the 10th to the 90th percentile, sales development representatives in Naples-Marco Island span $34,190–$132,670, the widest band (3.9×); HR assistants the narrowest, $41,600–$61,990. Offers cluster nearer the median than nationally for 8 of 17 roles, marketing specialists most ($43,390–$155,480 across the US). Budget from the median for sales development representatives, e-commerce order specialists, accountants and 3 more roles: a few well-paid jobs lift the average ($76,660 against a $64,410 median for sales development representatives).
Naples-Marco Island against Florida
Against Florida as a whole, Naples-Marco Island pays more for 15 of 17 roles, led by data entry specialists (+22.9%) and payroll specialists (+14.7%), and less only for e-commerce order specialists (-9.8%). It has the highest median in Florida for accountants, office managers and paralegals and 6 more roles.
Other areas in Florida
By jobs in these roles, Naples-Marco Island is #12 of 24 areas in Florida. The table shows the areas closest to it in size, from Lakeland-Winter Haven to the North Florida nonmetro area.
| Area | Jobs in these roles | Roles with data |
|---|---|---|
| Lakeland-Winter Haven, FL | 26,030 | 17 |
| Palm Bay-Melbourne, FL | 25,310 | 17 |
| Deltona-Daytona Beach, FL | 20,940 | 17 |
| Tallahassee, FL | 20,520 | 16 |
| Pensacola-Ferry Pass, FL | 19,150 | 16 |
| Port St. Lucie, FL | 16,270 | 17 |
| Gainesville, FL | 13,460 | 16 |
| Crestview-Fort Walton Beach, FL | 11,320 | 17 |
| Ocala, FL | 10,870 | 17 |
| North Florida (Nonmetro) | 8,520 | 15 |
Questions
Which role costs the most to hire in Naples-Marco Island?
Of the 17 roles we track, Project Coordinator: a median of $99,250 a year, about $128,065 with benefits; the lowest is Virtual Receptionist, $39,000.
Is hiring in Naples-Marco Island cheaper than the US median?
For 9 of the 17 roles, yes, most of all e-commerce order specialists (-13.3%). 6 pay more than the US median, led by data entry specialists (+15.6%).
Sources
2 sources, with links
How these pages are built: methodology and data sources. Last updated 2026-11-12.