Administrative Assistant salary in Naples-Marco Island, FL
No other area in Florida pays administrative assistants more than Naples-Marco Island: the median is $47,520 a year1. That is 3.5% above the Florida statewide median of $45,900, and about level with the US median of $47,540. Nationally it ranks #141 of 520 areas. About 1,670 administrative assistants work here, 2% of the Florida total.
BLS occupation 43-6014, area Naples-Marco Island, FL. Data from the May 2025 release, checked 2026-10-15.
Pay in Naples-Marco Island against Florida and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Naples-Marco Island, FL | $35,150 | $47,520 | $64,520 | |
| Florida | $33,380 | $45,900 | $63,340 | |
| United States | $33,280 | $47,540 | $66,350 |
The middle half of administrative assistants in Naples-Marco Island earns $39,810–$55,730. The top tenth earns $64,520 or more, 1.8 times the bottom tenth, close to the US pattern of 2.0 times. From the 25th to the 75th percentile, the local range is $15,920 wide, between the figure for Florida ($15,500) and the US figure ($19,170).
What to budget for an administrative assistant here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $35,150 | $2,929 | $16.90 | $45,355 |
| 25th percentile | $39,810 | $3,318 | $19.14 | $51,368 |
| Median | $47,520 | $3,960 | $22.85 | $61,316 |
| 75th percentile | $55,730 | $4,644 | $26.79 | $71,910 |
| 90th percentile | $64,520 | $5,377 | $31.02 | $83,252 |
An offer at the 75th percentile instead of the median adds $8,210 a year in pay and about $10,594 in employer cost. Going down to the 25th percentile saves $7,710 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $47,540 falls between the median and the 75th percentile in Naples-Marco Island, and the Florida statewide median of $45,900 falls between the 25th percentile and the median.
What a hire really costs in Naples-Marco Island
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $13,796 to the $47,520 median and brings it to $61,316 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for administrative assistants we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Naples-Marco Island
Of the 17 roles we track in Naples-Marco Island, this one ranks #13 by median pay, between data entry specialists ($47,800) and medical administrative assistants ($44,970). Project Coordinator is the highest at $99,250.
| Role | Median | vs administrative assistant | Jobs |
|---|---|---|---|
| HR Assistant | +3.1% | 30 | |
| Data Entry Specialist | +0.6% | 140 | |
| Administrative Assistant | this role | 1,670 | |
| Medical Administrative Assistant | -5.4% | 1,370 | |
| Customer Support Specialist | -8.1% | 2,340 |
Measured against the US median, administrative assistants rank #8 of the 17 roles we track in Naples-Marco Island (-0.0%), between bookkeepers (+0.7%) and medical administrative assistants (-2.1%). The typical role here is at -2.1%, so this job follows the area's general pay level. Administrative assistants hold 10.2% of the jobs in the 16 of these roles with a job count in Naples-Marco Island, 9.0% across Florida and 10.8% nationally. That is close to the national mix.
Other areas in Florida
Across the 23 areas of Florida with data for this job, the median runs from $38,840 in Homosassa Springs to $47,520 in Naples-Marco Island, a gap of $8,680 a year. All 11 areas in Florida with more administrative assistants than Naples-Marco Island pay less, among them Miami-Fort Lauderdale, FL ($47,450) and Orlando-Kissimmee, FL ($44,370).
| Area | Median | vs Naples-Marco Island | Jobs |
|---|---|---|---|
| Naples-Marco Island, FL | this area | 1,670 | |
| Miami-Fort Lauderdale, FL | -0.1% | 33,380 | |
| North Port-Bradenton, FL | -2.4% | 3,830 | |
| Palm Bay-Melbourne, FL | -3.4% | 2,330 | |
| Jacksonville, FL | -3.6% | 6,930 | |
| Cape Coral-Fort Myers, FL | -3.9% | 2,980 | |
| Crestview-Fort Walton Beach, FL | -5.4% | 1,300 |
Naples-Marco Island against other US metro areas
By number of jobs, Naples-Marco Island is #193 of 520 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Florida, Springfield and Sheboygan pay just above Naples-Marco Island and Des Moines-West Des Moines and Dallas-Fort Worth just below. All four are within $70 a year of the median in Naples-Marco Island. Of the three markets with about as many administrative assistants, one pays more.
| Metro area | Median | vs Naples-Marco Island | Jobs | Close in |
|---|---|---|---|---|
| Eugene-Springfield, OR | +3.4% | 1,670 | jobs | |
| Sheboygan, WI | +0.1% | 480 | pay | |
| Springfield, IL | +0.1% | 1,290 | pay | |
| Naples-Marco Island, FL | this area | 1,670 | ||
| Des Moines-West Des Moines, IA | -0.0% | 3,110 | pay | |
| Dallas-Fort Worth, TX | -0.1% | 37,550 | pay | |
| Davenport-Moline, IA-IL | -3.8% | 1,670 | jobs | |
| Gulfport-Biloxi, MS | -19.8% | 1,670 | jobs |
Questions
How much does it cost to hire an administrative assistant in Naples-Marco Island, FL?
About $61,316 a year at the median, or $5,110 a month: $47,520 in pay plus about $13,796 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do administrative assistants earn in Naples-Marco Island?
The median was $47,520 a year in the May 2025 BLS survey. The 10th percentile was $35,150, the 90th $64,520, and the middle half earned $39,810 to $55,730.
Is Naples-Marco Island the most expensive area in Florida for administrative assistants?
Yes. Its median of $47,520 is the highest of 23 areas in Florida. Miami-Fort Lauderdale comes next at $47,450.
How many administrative assistants work in Naples-Marco Island?
BLS counts about 1,670 in the May 2025 survey. That is 2% of the Florida total of 104,000. 11 areas in Florida have more; the closest in size is Port St. Lucie, with about 1,770.
Does an administrative assistant cost more than a medical administrative assistant in Naples-Marco Island?
Yes: $2,550 a year more at the median. The medians are $47,520 and $44,970.
Sources
4 sources, with links
- BLS OEWS May 2025, 43-6014: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.