Cost of hiring in Panama City-Panama City Beach, FL
Customer Support Specialist is the largest of these 15 jobs in Panama City-Panama City Beach, with about 1,180 people1. Medians run from $35,670 a year for virtual receptionists to $92,360 for project coordinators.
Data from the May 2025 release, checked 2026-10-15.
Median pay by role in Panama City-Panama City Beach
| Role | Median per year | vs US median | Jobs |
|---|---|---|---|
| Virtual Receptionist | -6.2% | 610 | |
| Administrative Assistant | -8.0% | 1,040 | |
| Bookkeeper | -8.7% | 760 | |
| Project Coordinator | -9.7% | 730 | |
| Data Entry Specialist | -10.4% | 80 | |
| Office Manager | -13.2% | 710 | |
| Accountant | -14.2% | 560 | |
| Payroll Specialist | -14.2% | 70 | |
| Medical Administrative Assistant | -17.2% | 790 | |
| Recruiter | -17.4% | 360 | |
| Marketing Specialist | -17.5% | 310 | |
| Customer Support Specialist | -17.6% | 1,180 | |
| Paralegal | -18.4% | 190 | |
| Executive Assistant | -28.2% | 140 | |
| Sales Development Representative | -30.2% | 620 |
The employer pays more than the wage: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, so a $36,900 median for customer support specialists, the largest of these jobs here, comes to about $47,613 a year. That is an estimate: benefit levels vary by employer.
Panama City-Panama City Beach against the US
Panama City-Panama City Beach pays below the US median for all 15 roles. The gap is smallest for virtual receptionists (-6.2%) and administrative assistants (-8.0%) and largest for sales development representatives (-30.2%). The middle gap across all 15 is -14.2%: for most of these roles, hiring costs less here than at the US median. Its best national standing is for marketing specialists, #192 of 516 areas by median pay; its lowest is for executive assistants, #447 of 509.
Compared with the US mix of these jobs, Panama City-Panama City Beach has more medical administrative assistants (9.7% of these jobs here, against 6.1% nationally) and project coordinators (9.0% against 6.8%), and fewer executive assistants (1.7% against 2.9%) and marketing specialists (3.8% against 5.7%). Metro areas in other states with the closest overall pay level, measured the same way, are listed below; Amarillo, TX is nearest, at -14.2%.
| Area | Middle gap to the US | Roles with data | Jobs in these roles |
|---|---|---|---|
| Logan, UT-ID | -14.0% | 15 | 6,470 |
| Amarillo, TX | -14.2% | 17 | 11,690 |
| Panama City-Panama City Beach, FL | -14.2% (this area) | 15 | 8,150 |
| Idaho Falls, ID | -14.5% | 15 | 7,570 |
| Jefferson City, MO | -14.5% | 16 | 8,300 |
| Longview, TX | -14.6% | 17 | 10,300 |
How far pay spreads inside each role
From the 10th to the 90th percentile, marketing specialists in Panama City-Panama City Beach span $36,680–$116,310, the widest band (3.2×); data entry specialists the narrowest, $31,750–$47,670. Offers cluster nearer the median than nationally for 10 of 15 roles, sales development representatives most ($37,980–$148,840 across the US). Budget from the median for sales development representatives, recruiters, executive assistants and 2 more roles: a few well-paid jobs lift the average ($62,710 against a $48,860 median for sales development representatives).
Panama City-Panama City Beach against Florida
Against Florida as a whole, Panama City-Panama City Beach pays less for every one of the 15 roles with a statewide figure. It comes closest for virtual receptionists (-3.1%) and is furthest below for sales development representatives (-19.5%). Its best rank within Florida is #12 of 23 areas, for administrative assistants.
Other areas in Florida
By jobs in these roles, Panama City-Panama City Beach is #18 of 24 areas in Florida. The table shows the areas closest to it in size, from Port St. Lucie to Homosassa Springs.
| Area | Jobs in these roles | Roles with data |
|---|---|---|
| Port St. Lucie, FL | 16,270 | 17 |
| Gainesville, FL | 13,460 | 16 |
| Crestview-Fort Walton Beach, FL | 11,320 | 17 |
| Ocala, FL | 10,870 | 17 |
| North Florida (Nonmetro) | 8,520 | 15 |
| South Florida (Nonmetro) | 7,400 | 15 |
| Punta Gorda, FL | 5,620 | 15 |
| Sebastian-Vero Beach, FL | 5,600 | 13 |
| Wildwood-The Villages, FL | 3,510 | 15 |
| Homosassa Springs, FL | 3,330 | 15 |
Questions
Which role costs the most to hire in Panama City-Panama City Beach?
Of the 15 roles we track, Project Coordinator: a median of $92,360 a year, about $119,174 with benefits; the lowest is Virtual Receptionist, $35,670.
Is hiring in Panama City-Panama City Beach cheaper than the US median?
Yes, for every role we track: all 15 medians are below the US figure, the furthest for sales development representatives (-30.2%).
Sources
2 sources, with links
How these pages are built: methodology and data sources. Last updated 2026-11-12.