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Administrative Assistant salary in the North Florida nonmetro area

The North Florida nonmetro area is a lower-cost market for administrative assistants: the median of $43,380 a year1 is 5.5% below the Florida statewide median of $45,900, and 8.8% below the US median of $47,540. Among US areas it comes in at #317 of 520. BLS counts about 1,360 people in this job here, 1% of the Florida total.

$3,615median pay per month in the North Florida nonmetro area
$4,665employer cost per month with benefits
$20.86median pay per hour
1,360people in this job in the North Florida nonmetro area

BLS occupation 43-6014, area North Florida nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.

Pay in the North Florida nonmetro area against Florida and the US

Range10thMedian90th
North Florida (Nonmetro)$31,940$43,380$60,150
Florida$33,380$45,900$63,340
United States$33,280$47,540$66,350
10th to 90th percentilemiddle half (25th to 75th)median

Administrative assistants at the 90th percentile earn $60,150, 1.9 times the 10th percentile; the US ratio is 2.0. The middle half of administrative assistants in the North Florida nonmetro area earns $36,230–$49,920. From the 25th to the 75th percentile, the local range is only $13,690 wide, against $15,500 across Florida and $19,170 nationally: employers in the North Florida nonmetro area pay within a narrower band.

What to budget for an administrative assistant here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$31,940$2,662$15.36$41,213
25th percentile$36,230$3,019$17.42$46,748
Median$43,380$3,615$20.86$55,974
75th percentile$49,920$4,160$24.00$64,413
90th percentile$60,150$5,012$28.92$77,613

The step from the 25th percentile to the median is $7,150 a year; from the median to the 75th it is $6,540, or about $8,439 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $47,540 falls between the median and the 75th percentile in the North Florida nonmetro area, and the Florida statewide median of $45,900 falls there too.

What a hire really costs in the North Florida nonmetro area

At the $43,380 median, a local hire costs about $55,974 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $12,594 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for administrative assistants we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$55,974local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$42,086difference in year one
75%of the local cost saved

Other roles in the North Florida nonmetro area

Of the 15 roles we track in the North Florida nonmetro area, this one ranks #10 by median pay, between bookkeepers ($47,370) and payroll specialists ($40,580). Project Coordinator is the highest at $86,170.

The 5 roles closest in pay. All 15 roles in North Florida (Nonmetro)
RoleMedianvs administrative assistantJobs
Paralegal
$48,460
+11.7%200
Bookkeeper
$47,370
+9.2%1,010
Administrative Assistant
$43,380
this role1,360
Payroll Specialist
$40,580
-6.5%100
Medical Administrative Assistant
$39,710
-8.5%710

Measured against the US median, administrative assistants rank #4 of the 15 roles we track in the North Florida nonmetro area (-8.8%), between virtual receptionists (-7.2%) and data entry specialists (-11.2%). The typical role here is at -13.5%, so, measured against the US, administrative assistants cost more in the North Florida nonmetro area than the area's general pay level would suggest. Administrative assistants hold 16.0% of the jobs in these 15 roles in the North Florida nonmetro area, 9.0% across Florida and 10.9% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.

Other areas in Florida

Across the 23 areas of Florida with data for this job, the median runs from $38,840 in Homosassa Springs to $47,520 in Naples-Marco Island, a gap of $8,680 a year. Of the 13 areas in Florida with more administrative assistants than the North Florida nonmetro area, 4 pay less, the largest of them Tallahassee, FL ($39,830), Lakeland-Winter Haven, FL ($41,770) and Deltona-Daytona Beach, FL ($42,570).

AreaMedianvs the North Florida nonmetro areaJobs
Panama City-Panama City Beach, FL
$43,750
+0.9%1,040
Punta Gorda, FL
$43,670
+0.7%640
Pensacola-Ferry Pass, FL
$43,660
+0.6%1,790
North Florida (Nonmetro)
$43,380
this area1,360
Sebastian-Vero Beach, FL
$43,050
-0.8%660
Deltona-Daytona Beach, FL
$42,570
-1.9%2,350
Lakeland-Winter Haven, FL
$41,770
-3.7%2,430

the North Florida nonmetro area against other US metro areas

By number of jobs, the North Florida nonmetro area is #242 of 520 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Florida, Great Falls and Gettysburg pay just above the North Florida nonmetro area and Beaumont-Port Arthur and Waco just below. All four are within $70 a year of the median in the North Florida nonmetro area. Of the three markets with about as many administrative assistants, one pays more.

Metro areaMedianvs the North Florida nonmetro areaJobsClose in
Rockford, IL
$46,130
+6.3%1,360jobs
Gettysburg, PA
$43,410
+0.1%490pay
Great Falls, MT
$43,400
+0.0%300pay
North Florida (Nonmetro)
$43,380
this area1,360
Beaumont-Port Arthur, TX
$43,310
-0.2%1,980pay
Waco, TX
$43,310
-0.2%1,470pay
Flint, MI
$42,600
-1.8%1,380jobs
Columbia, MO
$39,680
-8.5%1,350jobs

Questions

How much does it cost to hire an administrative assistant in North Florida (Nonmetro)?

About $55,974 a year at the median, or $4,665 a month: $43,380 in pay plus about $12,594 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What is the pay range for administrative assistants in the North Florida nonmetro area?

The median was $43,380 a year in the May 2025 BLS survey. The 10th percentile was $31,940, the 90th $60,150, and the middle half earned $36,230 to $49,920.

Is the North Florida nonmetro area cheaper than the rest of Florida for administrative assistants?

Yes, it costs less: a median of $43,380 against $45,900 statewide. The next area up in Florida is Pensacola-Ferry Pass at $43,660, the next down Sebastian-Vero Beach at $43,050.

How many administrative assistants work in the North Florida nonmetro area?

BLS counts about 1,360 in the May 2025 survey. That is 1% of the Florida total of 104,000. 13 areas in Florida have more; the closest in size is Gainesville, with about 1,540.

Does an administrative assistant cost more than a payroll specialist in the North Florida nonmetro area?

Yes: $2,800 a year more at the median. The medians are $43,380 and $40,580.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 43-6014: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-12.