Administrative Assistant salary in the North Florida nonmetro area
The North Florida nonmetro area is a lower-cost market for administrative assistants: the median of $43,380 a year1 is 5.5% below the Florida statewide median of $45,900, and 8.8% below the US median of $47,540. Among US areas it comes in at #317 of 520. BLS counts about 1,360 people in this job here, 1% of the Florida total.
BLS occupation 43-6014, area North Florida nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the North Florida nonmetro area against Florida and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| North Florida (Nonmetro) | $31,940 | $43,380 | $60,150 | |
| Florida | $33,380 | $45,900 | $63,340 | |
| United States | $33,280 | $47,540 | $66,350 |
Administrative assistants at the 90th percentile earn $60,150, 1.9 times the 10th percentile; the US ratio is 2.0. The middle half of administrative assistants in the North Florida nonmetro area earns $36,230–$49,920. From the 25th to the 75th percentile, the local range is only $13,690 wide, against $15,500 across Florida and $19,170 nationally: employers in the North Florida nonmetro area pay within a narrower band.
What to budget for an administrative assistant here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $31,940 | $2,662 | $15.36 | $41,213 |
| 25th percentile | $36,230 | $3,019 | $17.42 | $46,748 |
| Median | $43,380 | $3,615 | $20.86 | $55,974 |
| 75th percentile | $49,920 | $4,160 | $24.00 | $64,413 |
| 90th percentile | $60,150 | $5,012 | $28.92 | $77,613 |
The step from the 25th percentile to the median is $7,150 a year; from the median to the 75th it is $6,540, or about $8,439 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $47,540 falls between the median and the 75th percentile in the North Florida nonmetro area, and the Florida statewide median of $45,900 falls there too.
What a hire really costs in the North Florida nonmetro area
At the $43,380 median, a local hire costs about $55,974 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $12,594 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for administrative assistants we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the North Florida nonmetro area
Of the 15 roles we track in the North Florida nonmetro area, this one ranks #10 by median pay, between bookkeepers ($47,370) and payroll specialists ($40,580). Project Coordinator is the highest at $86,170.
| Role | Median | vs administrative assistant | Jobs |
|---|---|---|---|
| Paralegal | +11.7% | 200 | |
| Bookkeeper | +9.2% | 1,010 | |
| Administrative Assistant | this role | 1,360 | |
| Payroll Specialist | -6.5% | 100 | |
| Medical Administrative Assistant | -8.5% | 710 |
Measured against the US median, administrative assistants rank #4 of the 15 roles we track in the North Florida nonmetro area (-8.8%), between virtual receptionists (-7.2%) and data entry specialists (-11.2%). The typical role here is at -13.5%, so, measured against the US, administrative assistants cost more in the North Florida nonmetro area than the area's general pay level would suggest. Administrative assistants hold 16.0% of the jobs in these 15 roles in the North Florida nonmetro area, 9.0% across Florida and 10.9% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.
Other areas in Florida
Across the 23 areas of Florida with data for this job, the median runs from $38,840 in Homosassa Springs to $47,520 in Naples-Marco Island, a gap of $8,680 a year. Of the 13 areas in Florida with more administrative assistants than the North Florida nonmetro area, 4 pay less, the largest of them Tallahassee, FL ($39,830), Lakeland-Winter Haven, FL ($41,770) and Deltona-Daytona Beach, FL ($42,570).
| Area | Median | vs the North Florida nonmetro area | Jobs |
|---|---|---|---|
| Panama City-Panama City Beach, FL | +0.9% | 1,040 | |
| Punta Gorda, FL | +0.7% | 640 | |
| Pensacola-Ferry Pass, FL | +0.6% | 1,790 | |
| North Florida (Nonmetro) | this area | 1,360 | |
| Sebastian-Vero Beach, FL | -0.8% | 660 | |
| Deltona-Daytona Beach, FL | -1.9% | 2,350 | |
| Lakeland-Winter Haven, FL | -3.7% | 2,430 |
the North Florida nonmetro area against other US metro areas
By number of jobs, the North Florida nonmetro area is #242 of 520 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Florida, Great Falls and Gettysburg pay just above the North Florida nonmetro area and Beaumont-Port Arthur and Waco just below. All four are within $70 a year of the median in the North Florida nonmetro area. Of the three markets with about as many administrative assistants, one pays more.
| Metro area | Median | vs the North Florida nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Rockford, IL | +6.3% | 1,360 | jobs | |
| Gettysburg, PA | +0.1% | 490 | pay | |
| Great Falls, MT | +0.0% | 300 | pay | |
| North Florida (Nonmetro) | this area | 1,360 | ||
| Beaumont-Port Arthur, TX | -0.2% | 1,980 | pay | |
| Waco, TX | -0.2% | 1,470 | pay | |
| Flint, MI | -1.8% | 1,380 | jobs | |
| Columbia, MO | -8.5% | 1,350 | jobs |
Questions
How much does it cost to hire an administrative assistant in North Florida (Nonmetro)?
About $55,974 a year at the median, or $4,665 a month: $43,380 in pay plus about $12,594 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for administrative assistants in the North Florida nonmetro area?
The median was $43,380 a year in the May 2025 BLS survey. The 10th percentile was $31,940, the 90th $60,150, and the middle half earned $36,230 to $49,920.
Is the North Florida nonmetro area cheaper than the rest of Florida for administrative assistants?
Yes, it costs less: a median of $43,380 against $45,900 statewide. The next area up in Florida is Pensacola-Ferry Pass at $43,660, the next down Sebastian-Vero Beach at $43,050.
How many administrative assistants work in the North Florida nonmetro area?
BLS counts about 1,360 in the May 2025 survey. That is 1% of the Florida total of 104,000. 13 areas in Florida have more; the closest in size is Gainesville, with about 1,540.
Does an administrative assistant cost more than a payroll specialist in the North Florida nonmetro area?
Yes: $2,800 a year more at the median. The medians are $43,380 and $40,580.
Sources
4 sources, with links
- BLS OEWS May 2025, 43-6014: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.