Marketing Specialist salary and cost of hiring in Ohio
The median marketing specialist in Ohio earned $72,790 a year in May 2025[1], 7.6% below the US median of $78,760. That puts Ohio at #20 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-16.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Ohio | $39,860 | $72,790 | $129,270 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Ohio earns $52,420–$98,070; the top tenth earns $129,270 or more, 3.2 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Ohio median that makes about $103,986 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Ohio
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Columbus, OH | $100,990 | 5,880 | |
| Cincinnati, OH-KY-IN | $100,780 | 7,080 | |
| Cleveland, OH | $92,230 | 5,440 | |
| Akron, OH | $89,740 | 1,480 | |
| Dayton-Kettering-Beavercreek, OH | $83,500 | 1,420 | |
| West Northwestern Ohio nonmetropolitan area | $82,410 | 640 | |
| Toledo, OH | $80,530 | 1,080 | |
| Lima, OH | $82,100 | 130 | |
| Springfield, OH | $76,050 | 100 | |
| Eastern Ohio nonmetropolitan area | $78,640 | 350 | |
| North Northeastern Ohio nonmetropolitan area (noncontiguous) | $83,170 | 690 | |
| Sandusky, OH | $78,620 | 180 | |
| Youngstown-Warren, OH | $76,950 | 410 | |
| Canton-Massillon, OH | $75,280 | 580 | |
| Southern Ohio nonmetropolitan area | $76,230 | 420 | |
| Mansfield, OH | $74,390 | 110 |
Columbus, OH pays the most ($77,010) and Mansfield, OH the least ($56,550): $20,460 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
Questions
How much does a marketing specialist earn in Ohio?
The median was $72,790 a year in the May 2025 BLS survey; the middle half earned $52,420 to $98,070.
What does it cost to employ a marketing specialist in Ohio?
About $103,986 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Ohio do marketing specialists earn the most?
Columbus, OH, with a median of $77,010 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Data checked 2026-10-16.