Marketing Specialist salary and cost of hiring in Maine
The median marketing specialist in Maine earned $71,980 a year in May 2025[1], 8.6% below the US median of $78,760. That puts Maine at #22 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Maine | $43,310 | $71,980 | $127,200 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Maine earns $54,460–$98,820; the top tenth earns $127,200 or more, 2.9 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Maine median that makes about $102,829 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Maine
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Portland-South Portland, ME | $94,530 | 1,240 | |
| Northeast Maine nonmetropolitan area | $101,520 | 170 | |
| Lewiston-Auburn, ME | $83,800 | 130 | |
| Southwest Maine nonmetropolitan area | $78,420 | 280 | |
| Bangor, ME | $93,960 | 210 |
Portland-South Portland, ME pays the most ($73,420) and Bangor, ME the least ($63,600): $9,820 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
Questions
How much does a marketing specialist earn in Maine?
The median was $71,980 a year in the May 2025 BLS survey; the middle half earned $54,460 to $98,820.
What does it cost to employ a marketing specialist in Maine?
About $102,829 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Maine do marketing specialists earn the most?
Portland-South Portland, ME, with a median of $73,420 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-05.