Marketing Specialist salary in Huntington-Ashland, WV-KY

Pay in Huntington-Ashland against West Virginia and the US

The middle half of marketing specialists in Huntington-Ashland earns $42,800–$66,690. Pay is tightly grouped: the top tenth starts at $87,080, only 2.5 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($60,250) is 8% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $23,890 wide, against $31,300 across West Virginia and $49,960 nationally: employers in Huntington-Ashland pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $12,900 a year; from the median to the 75th it is $10,990, or about $14,181 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Huntington-Ashland, and the West Virginia statewide median of $52,340 falls between the 25th percentile and the median. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Huntington-Ashland

At the $55,700 median, a local hire costs about $71,871 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $16,171 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Huntington-Ashland

Of the 16 roles we track in Huntington-Ashland, this one ranks #5 by median pay, between executive assistants ($58,700) and office managers ($55,320). Project Coordinator is the highest at $79,590.

Measured against the US median, marketing specialists rank #15 of the 16 roles we track in Huntington-Ashland (-29.3%), between executive assistants (-23.4%) and sales development representatives (-30.2%). The typical role here is at -18.9%, so, measured against the US, marketing specialists cost less in Huntington-Ashland than the area's general pay level would suggest. Marketing specialists hold 2.3% of the jobs in these 16 roles in Huntington-Ashland, 2.8% across West Virginia and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in West Virginia

Across the 9 areas of West Virginia with data for this job, the median runs from $41,280 in the Southern West Virginia nonmetro area to $55,700 in Huntington-Ashland, a gap of $14,420 a year. The one area in West Virginia with more marketing specialists, the Northern West Virginia nonmetro area ($49,090), pays less: a bigger pool at a lower median.

Huntington-Ashland against other US metro areas

By number of jobs, Huntington-Ashland is #291 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside West Virginia, Warner Robins and Corpus Christi pay just above Huntington-Ashland and Idaho Falls and Bay City just below. All four are within $480 a year of the median in Huntington-Ashland. Of the three markets with about as many marketing specialists, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-13.